Director, Content & Product Marketing at Impiricus | New York, USA | $140K/yr – $160K/yr

Impiricus

Director, Content & Product Marketing

New York, USA (Hybrid)

$140K/yr – $160K/yrDirector/ExecutiveFull time

Posted 3 months ago

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Job Summary

Drive content strategy and execution for technical, AI-powered B2B communications across social, web, and executive channels.

Must-have: Exceptional writing and editing to translate complex product concepts into clear narratives.
Standout: Experience leading executive thought leadership and AI-assisted production.

Job Description

Responsibilities

Own and execute a comprehensive content strategy across social, web, video, decks, and thought leadership
Translate product capabilities, technical concepts, and customer use cases into clear, engaging, and on-brand content
Develop high-quality copy across formats: short-form social, long-form articles, website content, and executive-level materials
Lead the creation of speaking proposals, conference content, and executive thought leadership
Partner closely with product, sales, and leadership to deeply understand our offering and customer needs
Leverage AI tools to enhance creativity, accelerate production, and scale content output without sacrificing quality
Maintain a consistent brand voice across all channels and touchpoints
Create compelling sales and marketing collateral, including decks and customer-facing materials
Identify new content opportunities and experiment with formats, channels, and storytelling approaches

Requirements

Education & Experience
- Preferred Areas of Study : Economics, Data Science, Engineering, Information Systems, Technical Communication, Business Analytics, Product Management, or related technical / product-focused disciplines. We value candidates who can deeply understand technical products and translate them into clear, compelling narratives; regardless of formal degree path.
A self-starter who takes ownership and runs with ideas from concept to execution
Highly creative with strong instincts for what makes content engaging and differentiated
A fast thinker and learner who can quickly get up to speed on complex products and industries
Exceptional writer and editor with sharp attention to detail and tone
Comfortable working with technical language and translating it into accessible, compelling narratives
Experienced in using AI tools to enhance content creation and workflow efficiency (Ex. ChatGPT, Claude, etc.)
Ambitious, resourceful, and energized by building something from the ground up

Preferred

Experience in AI, B2B, SaaS, or highly technical industries
Background in storytelling for founders or executive brands
Experience producing or directing video content

Impiricus

Impiricus is the first and only AI-powered HCP Engagement Engine. Founded by a practicing physician and a senior pharmaceutical executive, Impiricus was created to transform how life sciences companies support physicians. Our goal is to ethically connect HCPs to pharma resources, reduce go-to-market costs and accelerate patient access to the treatments they need.With our unique access to the largest opted-in network of HCPs, their insights, and clinical expertise, we are the leading provider of AI technology and real-time channels that life science companies need to deliver clear, reliable, and evidence-based resources directly into the hands of HCPs.Guided by a council of 2000+ trusted HCP advisors, we ensure every interaction is clinically meaningful, ethically grounded and leads to better patient care.Partner with us: https://impiricus.com/contact-impiricus/

Founded in 2020

Atlanta, Georgia, USA

115 employees (8 in marketing)

impiricus.com