Responsibilities

• Develop and maintain the enterprise content strategy aligned to brand, business, and customer experience goals.
• Define the content architecture, including modular content systems, metadata frameworks, taxonomies, and governance models to support personalization and omnichannel activation.
• Establish storytelling frameworks that ensure consistent brand voice, narrative cohesion, and creative excellence across all channels and platforms.
• Create content playbooks, guidelines, and templates to drive consistency and efficiency across internal teams and agency partners.
• Lead content strategy for National 360° campaigns, ensuring alignment across platforms, channels inclusive of paid media, owned digital channels, in‑store, social, and CRM.
• Partner with Channel partners, business functions and The Collective to translate campaign objectives into cohesive content plans.
• Ensure storytelling is integrated, sequenced, and optimized across the full customer journey.
• Oversee content planning, briefing, and orchestration to ensure timely and effective delivery.
• Identify and implement AI and automation technologies that enhance content creation, versioning, optimization, and personalization.
• Develop enterprise standards for Ai tools to be scalable for the enterprise; including close partnership with key stakeholders like Legal, Shopper Experience and Division teams.

Requirements

• Bachelor’s degree in marketing, Communications, Digital Media, or related field.
• 10 years of experience in content strategy, integrated marketing, digital creative leadership, or related roles.
• Experience leading content strategy for large‑scale, omnichannel brands.
• Demonstrated success building or managing AI‑enabled content systems or personalization programs.
• Strong understanding of 360° campaign development, omnichannel storytelling, and retail or CPG marketing environments.
• Proven experience managing creative and production agencies.
• Strong leadership, communication, and stakeholder‑management skills.
• Ability to balance creative excellence with operational rigor and data‑driven decision‑making.
• Familiarity with content operations platforms, DAM/CMS systems, and marketing automation tools.
• Experience collaborating with cross‑functional teams to align brand standards and campaign objectives.

Preferred

• Experience in grocery, retail, or multi‑banner brand environments.
• Knowledge of retail media networks and shopper marketing.
• Experience with metadata‑driven content systems and modular content design.
• Background in creative operations or marketing operations.

Benefits

• Competitive wages paid weekly
• Access to up to 50% of your earned wages before payday, via our partnership with Stream
• Associate discounts
• Health and financial well‑being benefits for eligible associates (Medical, Dental, 401k and more!)
• Time off (vacation, holidays, sick pay). For eligibility requirements please visit myACI Benefits
• Leaders invested in your training, career growth and development
• An inclusive work environment with talented colleagues who reflect the communities we serve