Director of Content Marketing Systems, AI & Platforms at Equity Trust Company | Westlake, OH

Equity Trust Company

Director of Content Marketing Systems, AI & Platforms

Westlake, OH (Hybrid)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 3 months ago

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Job Summary

Drive AI-enabled content systems and publishing operations with governance and cross-functional IT/product partnership.

Must-have: 8–10 years of progressive content strategy/operations experience with cross-functional leadership.
Standout: Proven ability to partner with IT, marketing, and product teams to deploy AI-enabled publishing workflows.
Primary ownership of AI-enabled content systems roadmap and governance.

Job Description

Responsibilities

Owns the strategy and roadmap for AI-enabled content systems, workflow automation, and scalable publishing operations across all brands supported by marketing
Leads the development, governance, and continuous improvement of agentic AI workflows that support content research, prioritization, drafting, refreshes, and quality control
Designs and manages human-in-the-loop review processes to ensure AI-assisted content and tools are accurate, compliant, educational, brand-aligned, and publication ready
Serves as marketing’s primary partner with IT on headless CMS deployment, content modeling, taxonomy, authoring workflows, design system integration, experimentation and personalization capabilities
Acts as the primary business partner to creative design and web engineering for page templates, reusable modules, front-end experiences, and publishing infrastructure
Builds scalable content operations processes for intake, briefing, assignment, review, Legal and Compliance approval, publishing, SEO and GEO performance and refresh cycles across multiple websites
Supports major digital growth initiatives, including business expansion, related entities and future acquisition targets
Establishes standards, governance, and documentation that improve consistency, transparency, and execution across the team
Partners with content leadership, growth stakeholders, compliance, and subject matter experts to prioritize work based on business value, user needs, and operational capacity
Evaluates emerging AI, CMS, and marketing technology solutions and translates practical innovations into measurable productivity and quality gains

Requirements

Bachelor’s degree or above in Marketing, Communications, Digital Strategy, Information Systems, or a related field.
8 - 10 years of progressive experience in content strategy, content operations, digital marketing, web platforms, marketing technology, or a related field.
Experience building or scaling AI-enabled workflows, CMS-driven publishing operations, or other content systems that improve execution and quality.
Prior leadership experience and demonstrated success managing cross-functional initiatives with executive leadership, marketing, IT and product teams.
In person interaction that includes actively collaborating with colleagues and participating in team or company meetings.

Preferred

AI Proficiency certification preferred

Equity Trust Company

4.5 Glassdoor

Equity Trust Company is a financial services company that enables individual investors, financial professionals and institutions to diversify investment portfolios through alternative asset classes, including real estate, tax liens, private equity and precious metals. Equity Trust Company (or its affiliates) offers custodial services for alternative investments, investment in alternative assets with individual retirement accounts, back-office solutions for RIAs, brokerage services, directed trustee services and more. Equity Trust Company has grown from its roots as a brokerage firm founded in 1974 into one of the nation’s leading self-directed IRA custodians—recognized by Investopedia as Best Overall Self-Directed IRA Custodian from 2020 to 2025. Today, we support hundreds of thousands of investors with a wide range of alternative asset solutions.Visit www.TrustETC.com for more information.For career opportunities, visit www.TrustETC.com/careers.

Founded in 1974

Westlake, Ohio, USA

581 employees (22 in marketing)

www.trustetc.com

91% recommend to a friend

86% CEO approval