Company overview

Equity Trust Company is a financial services company that enables individual investors, financial professionals and institutions to diversify investment portfolios through alternative asset classes, including real estate, tax liens, private equity and precious metals. Equity Trust Company (or its affiliates) offers custodial services for alternative investments, investment in alternative assets with individual retirement accounts, back-office solutions for RIAs, brokerage services, directed trustee services and more. Equity Trust Company has grown from its roots as a brokerage firm founded in 1974 into one of the nation’s leading self-directed IRA custodians—recognized by Investopedia as Best Overall Self-Directed IRA Custodian from 2020 to 2025. Today, we support hundreds of thousands of investors with a wide range of alternative asset solutions.Visit www.TrustETC.com for more information.For career opportunities, visit www.TrustETC.com/careers.
Founded in 1974
Westlake, Ohio, USA
581 employees (22 in marketing)
91% recommend to a friend
91% positive business outlook

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount +2.8% year over year

Audience

Monthly website visitors
96.7K
Month over month-16.7%
Quarter over quarter-11.1%
Top sourceDirect (51.8%)
Ad budget per month$126.3K
Average search rank45.7
Traffic source mix
Direct
51.8%
Search
38.4%
Referral
8.2%
Paid referral
1%
Social
0.4%

LinkedIn followers

Follower count and growth

Total followers

16.4K

12-mo growth

+10.7%

Monthly growth

+1.1%

News

Links