Director of Content Marketing Systems, AI & Platforms

Westlake, OH (Hybrid)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 3 months ago

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Job Summary

Own AI enabled content systems and scalable publishing across multiple brands, with governance, human in the loop, and cross functional IT/design/compliance alignment.

  • Own AI enabled workflows from research to drafting with quality checks and publication readiness.
  • Partner with IT on headless CMS, taxonomy, templates, and personalization capabilities.
  • Establish standards and processes to improve consistency, speed, and cross-brand efficiency.

Job Description

Responsibilities
  • Owns the strategy and roadmap for AI-enabled content systems, workflow automation, and scalable publishing operations across all brands supported by marketing
  • Leads the development, governance, and continuous improvement of agentic AI workflows that support content research, prioritization, drafting, refreshes, and quality control
  • Designs and manages human-in-the-loop review processes to ensure AI-assisted content and tools are accurate, compliant, educational, brand-aligned, and publication ready
  • Serves as marketing’s primary partner with IT on headless CMS deployment, content modeling, taxonomy, authoring workflows, design system integration, experimentation and personalization capabilities
  • Acts as the primary business partner to creative design and web engineering for page templates, reusable modules, front-end experiences, and publishing infrastructure
  • Builds scalable content operations processes for intake, briefing, assignment, review, Legal and Compliance approval, publishing, SEO and GEO performance and refresh cycles across multiple websites
  • Supports major digital growth initiatives, including business expansion, related entities and future acquisition targets
  • Establishes standards, governance, and documentation that improve consistency, transparency, and execution across the team
  • Partners with content leadership, growth stakeholders, compliance, and subject matter experts to prioritize work based on business value, user needs, and operational capacity
  • Evaluates emerging AI, CMS, and marketing technology solutions and translates practical innovations into measurable productivity and quality gains
Equity Trust Company logo

Equity Trust Company

Equity Trust Company is a financial services company that enables individual investors, financial professionals and institutions to diversify investment portfolios through alternative asset classes, including real estate, tax liens, private equity and precious metals. Equity Trust Company (or its affiliates) offers custodial services for alternative investments, investment in alternative assets with individual retirement accounts, back-office solutions for RIAs, brokerage services, directed trustee services and more. Equity Trust Company has grown from its roots as a brokerage firm founded in 1974 into one of the nation’s leading self-directed IRA custodians—recognized by Investopedia as Best Overall Self-Directed IRA Custodian from 2020 to 2025. Today, we support hundreds of thousands of investors with a wide range of alternative asset solutions.Visit www.TrustETC.com for more information.For career opportunities, visit www.TrustETC.com/careers.

Founded in 1974
Westlake, Ohio, USA
581 employees (22 in marketing)