Responsibilities

• Analyze performance and make optimizations: You'll use analytics tools such as YouTube Studio, Instagram Insights, TikTok Analytics, and Sprout Social to identify trends, surface learnings, and propose actionable recommendations to improve content performance, audience growth, and mid-funnel results. You'll communicate learnings to cross-functional stakeholders to optimize and improve channel benchmarks and results going forward.
• Develop and own content calendars: You'll create and maintain video-first, channel-optimized content calendars for the short-form channels associated with each podcast, coordinating production schedules and release plans that align with NerdWallet's brand and business goals.
• Research, plan, and optimize content strategies: You'll develop and refine short-form video and social strategies across YouTube Shorts, Instagram, and TikTok, identifying opportunities to expand reach, boost engagement, and attract new audiences. This includes moving quickly on trends while balancing speed with brand and compliance standards.
• Convert attention into action: You'll design content and calls to action that move viewers down the funnel, growing newsletter subscriptions, driving traffic to NerdWallet resources, and generating leads for NerdWallet Wealth Partners.
• Craft platform-optimized storytelling: You'll shape how each podcast shows up across platforms by writing and optimizing hooks, titles, captions, and social copy in each platform's native dialect to drive discovery and engagement.
• Coordinate posting and content approvals: You'll brief and collaborate with video editors and content strategists to review and approve short-form and social assets, ensuring they align with platform best practices and NerdWallet's brand voice. You’ll also handle uploading, scheduling, and publishing final content to YouTube, Instagram, TikTok, and other platforms. This role focuses on content strategy, not on audio or video production.
• Engage our audience: You'll identify NerdWallet's role in the day-to-day conversation on the channels our consumers love most and leverage audience engagement and community management tactics to grow our audience in these spaces.

Requirements

• You have 3–5 years of experience in short-form video strategy or social media marketing — ideally with some exposure to podcast marketing or promotion — and can point to audiences you've grown on TikTok, Instagram, and/or YouTube Shorts.
• You've used organic social and video content to drive measurable mid-funnel outcomes like newsletter signups, site traffic, or lead generation, and can speak to how you measured them.
• You have an in-depth knowledge of social platforms and tools including YouTube, Instagram, and TikTok, as well as social listening, scheduling, and reporting/analytics tools.
• You have experience writing engaging, on-brand copy for digital and social platforms, and can demonstrate how your work has driven engagement and audience growth.
• You're comfortable interpreting performance data using tools like YouTube Studio, Instagram Insights, and TikTok Analytics, and you know how to translate those insights into actionable recommendations.
• You're familiar with creative tools such as Adobe Premiere Pro, CapCut, or Adobe Express — enough to write informed briefs and give precise feedback to editors, though editing is not part of this role.
• You've collaborated cross-functionally with teams across content, design, and video, managing multiple priorities in a fast-paced environment.
• You've helped differentiate your brand from the competition and can demonstrate a clear understanding of brand positioning, consumer personas, and channels. You can point to clear examples of how your optimized strategies have improved business impact.
• You've routinely project-managed creative strategies from brief to execution to results.

Preferred

• AI-fluent: You actively use AI tools like Claude to accelerate drafting, research, and analysis, while applying your own editorial judgment and following disclosure requirements.