Responsibilities

• Accountants are one of the most underserved audiences in business. They're on LinkedIn and X every day; they subscribe to newsletters, they listen to podcasts on the commute, and they care deeply about what their peers are doing. There's a real opportunity for Basis to become the content resource the profession relies on. That's what we're building, and this role leads the charge.
• You'll work directly with our Head of Content and own the written side of everything we make.
• Social is core to the role, with LinkedIn and X as our focus today and room to expand as we learn where our audience spends time.
• You'll own our customer case studies end to end, interviewing the accountants and finance leaders using Basis and turning those conversations into the proof that carries the most weight in this industry.
• You'll write for the full range of people we serve, from CFOs and controllers running lean in-house finance teams to partners at the largest accounting firms in the country.
• A growing share of that audience now starts their research inside an LLM; GEO is a core aspect of this role. You'll think about how our content earns visibility and citation in AI answers as deliberately as we think about what to publish, and you'll build that thinking into how we research, structure, and distribute everything we make.
• You'll also help build marketing motions from zero to one for our sales team, creating the assets and programs that generate pipeline and help our team close.
• We have a fast-moving go-to-market org, so there's a lot of ground to cover.
• Just as important is what we haven't built yet. Newsletters, podcasts, and formats nobody in this category has tried are on the table. You'll help decide what's worth testing, run those tests, read the results honestly, and scale what works. We treat content as a growth channel, which means every piece is an audience and pipeline lever, and the numbers matter as much as the craft.
• You'll do all of this with AI as your operating environment. We run research, drafting, editing, repurposing, and asset production through it, and we expect you to build your own graphics, slides, and landing page copy rather than queue behind a designer. If you can describe it, you can ship it.

Requirements

• 5-7+ years of professional writing or content marketing experience
• 2+ years in-house at a company rather than agency or freelance
• A portfolio that shows speed and range, not just polish
• In person 5 days a week in our Flatiron office

Preferred

• Audience building: A newsletter, channel, or show you grew from zero, and the honest numbers behind it.
• GEO and organic results: Work where you moved visibility in AI assistants or search, and a clear view of what actually drove it.
• Case study craft: Customer stories you researched, interviewed, and wrote that a sales team used repeatedly.
• Pipeline contribution: Content programs you can tie to qualified pipeline or closed revenue, not just traffic.
• New channel experience: Hands-on work launching a newsletter, podcast, or live format and getting it to a real audience.
• AI leverage: A system, workflow, or prompt library you built that let you produce like a larger team.
• Accounting industry fluency: Familiarity with the accounting profession, its buyer personas across accounting firms and in-house finance teams, and the creators and publications people in it actually follow.
• Zero ego.

Benefits

• Health & Wellness: Premium Medical, Dental, and Vision coverage; Life Insurance; and 6 coaching & 6 therapy sessions through Spring Health.
• Basis will cover 100% of your Wellhub Gold membership.
• Wellhub gives you access to gyms like Lifetime, SoulCycle, NYSC and so many more - as well as access to wellness apps like Strava & Headspace!
• Time off: Unlimited PTO + 12 paid company holidays.
• In-Office Perks: Daily meal stipends, a fully stocked kitchen, and $300 toward your custom desk setup.
• Financial Benefits: Pre-tax commuter benefits and 401(k) retirement plan
• Team Culture: Monthly office activities and frequent optional team happy hours.
• Parental Leave