Director – Content & Lifecycle Marketing

Responsibilities

• Lead and develop a high-performing team responsible for CRM campaign execution, email design and production, internal email communications, marketing automation, and lifecycle marketing.
• Own CRM marketing execution, ensuring marketing assets and campaigns are accurately built, loaded, tested, launched, and maintained across multiple CRM and marketing platforms.
• Oversee email design and production, ensuring communications are engaging, on-brand, accurate, responsive, and optimized for performance.
• Own the campaign intake and prioritization process for marketing requests across the organization, creating clarity around requirements, timelines, ownership, capacity, and expectations.
• Measure what matters. Oversee campaign reporting and performance, identify opportunities and translate insights into action through testing, optimization, and continuous improvement.
• Partner cross-functionally with Marketing, Sales, Operations, Technology, Compliance, and other stakeholders to translate business needs into effective marketing solutions.
• Champion data quality and thoughtful data management, ensuring campaigns use the right audiences, segmentation, logic, and information.
• Create and maintain standards and best practices for CRM execution, automation, testing, quality assurance, documentation, and campaign governance.
• Stay curious. Keep an eye on emerging CRM, lifecycle marketing, automation, personalization, and AI capabilities and identify practical ways to make the team and our marketing better.
• Be awesome to work with. Bring a collaborative mindset, a solutions-oriented approach, and the ability to make complex work feel manageable.

Requirements

• 5+ years of experience leading and developing high-performing teams, ideally within lifecycle marketing, CRM, email marketing, or a related discipline.
• A proven track record of delivering measurable results and improving marketing performance.
• Deep knowledge of CRM and marketing automation platforms; Total Expert experience highly preferred.
• Hands-on experience with marketing automation, campaign development, audience segmentation, and customer journeys.
• A results-oriented mindset with the ability to turn campaign performance and data into clear recommendations and action.
• Strong understanding of email marketing best practices, including design, testing, personalization, deliverability, measurement, and optimization.
• Excellent written and verbal communication skills, with the ability to work effectively with both technical and non-technical partners.
• Excellent problem-solving skills and attention to detail, particularly when managing complex campaigns, workflows, and segments.
• Strong organizational and prioritization skills with the ability to manage multiple initiatives in a fast-moving environment.
• A collaborative leadership style and the ability to build strong relationships across teams and functions.

Benefits

• The company offers a comprehensive benefits program to eligible employees, including eligibility to participate in a company-sponsored 401(k); vacation benefits; eligibility for medical, dental, vision, and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; critical care insurance; personal accidental insurance; commuter benefits; pet insurance; certain time off and leave of absence benefits; well-being benefits (e.g., employee assistance program); and other supplemental benefits (e.g. legal planning assistance; identity theft protection; pet insurance; wellness resources). Please click this link to learn more about our benefit offerings for Washington State: https://www.rate.com/careers/open-positions/disclosures