Responsibilities

• Identify and define the highest impact near term acquisition and long-term growth opportunities for Consumer Wireless by leveraging customer insights, market intelligence, competitive dynamics, and performance trends.
• Translate enterprise and Consumer business objectives into integrated priorities, strategies and marketing programs accelerate acquisition, revenue growth, and customer value.
• Serve as the accountable marketing leader for developing end-to-end marketing plans, briefs, and go-to-market programs that align stakeholders around a common growth objective and deliver measurable business impact.
• Lead cross-functional teams in bringing growth strategies to life, ensuring alignment and execution from planning and development through launch, optimization, and performance measurement.
• Partner across the Marketing & Growth Organization and key business partners - including Product, National Revenue Operations, Brand, Media, Creative, Analytics, Digital, and Channel teams - to design and deliver compelling customer experiences that drive results.
• Build alignment across a highly matrixed organization, influencing decisions, navigating complexity, and connecting diverse stakeholders around a shared vision for growth.
• Own marketing's contribution to Wireless Gross Adds, Revenue, and Attach Rate performance, maintaining a relentless focus on outcomes, accountability, and continuous improvement.
• Monitor performance, identify opportunities and risks, and lead optimization efforts that improve customer experience and business results.
• Translate performance insights, customer feedback, and business learnings into stronger strategies, smarter investment decisions, and future growth opportunities.
• Lead, coach, and inspire a high-performing team of marketers, fostering a culture rooted in customer obsession, accountability, collaboration, innovation, and continuous improvement.
• Champion Blueprint: the AT&T way of Marketing by strengthening marketing capabilities, talent, and operational excellence across the organization.
• Deliver meaningful improvements in wireless acquisition, revenue growth, and attach performance.
• Identify growth opportunities and translate insights into action.
• Influence strategic direction and investment decisions through a deep understanding of customers, the marketplace, and business performance.
• Align stakeholders around a shared vision and create momentum behind the initiatives that matter most.
• Lead complex, high-visibility programs with confidence, agility, and accountability.
• Build and develop exceptional teams while elevating marketing capability across the organization.
• Thrive in ambiguity, challenge conventional thinking, and continuously find new ways to unlock growth.
• The ideal candidate is energized by solving complex business challenges, inspired by the opportunity to shape the future of Consumer Wireless growth, and motivated by creating customer experiences that drive enduring customer-driven growth for both customers and AT&T.
• Supervisor: Yes

Requirements

• Bachelor’s degree (BS/BA) desired.
• 10+ years of related experience.

Preferred

Benefits

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance