Responsibilities

• Own the consumer performance marketing strategy end-to-end
• Develop and drive the multi-channel strategy to acquire, activate, and retain consumers efficiently across search, social, affiliate, app, direct mail, and emerging channels.
• Lead annual planning, quarterly re-forecasting, investment strategy, and scenario modeling for a nine-figure budget.
• Lead and develop a high-performing organization
• Manage and mentor senior managers and channel leaders, overseeing a team responsible for execution, optimization, and innovation across global consumer channels.
• Build a culture of testing, operational rigor, and continuous improvement.
• Indirectly manage & scale our remote media operations function and drive improvements to process, performance and automation.
• Drive measurable and sustainable business outcomes
• Own core growth KPIs including CAC efficiency, ROAS, LTV/CAC, incrementality, and retention contribution.
• Partner with Analytics, Finance, and Data Science to improve forecasting accuracy, measurement frameworks, and attribution models.

Requirements

• 10+ years of experience in performance marketing
• 5+ years of leadership experience, including managing managers and scaling multi-disciplinary performance teams of 15+
• Demonstrated success overseeing large-scale budgets and optimizing for efficiency, incrementality, and long-term value
• Proven ability to shape strategy, influence executives, and drive transformation in high-growth environments
• Strong analytical and financial acumen with the ability to partner deeply with data and finance functions
• Experience building or scaling in-house media and operations capabilities, leveraging technology, automation, and measurement innovation
• Ability to balance big-picture strategy with operational depth—comfortable diving into channel performance, testing frameworks, and systems architecture
• Exceptional communication skills and cross-functional partnership capabilities

Benefits

• comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching
• 16 weeks of paid parental leave
• wellness benefits
• commuter benefits match
• paid time off and paid sick leave in compliance with applicable laws
• medical, dental, and vision benefits
• 11 paid holidays
• disability and basic life insurance
• family-forming assistance
• mental health program