Director, Consumer Marketing – US Dermatology

Responsibilities

• Lead the strategic development of the annual Consumer Marketing plan for U.S. Dermatology, including insight generation, Patient and Caregiver segmentation, journey mapping, positioning, and executional excellence.
• Champion a social-first, digital-first approach, building always-on social, creator/influencer, search, Connected TV, and programmatic strategies that meet consumers where they are, with traditional channels used selectively.
• Own end-to-end campaign leadership, from strategy through creative development and omnichannel activation across paid, owned, and earned channels.
• Shape the consumer identity and messaging platform across Atopic Dermatitis and Psoriasis, including tailored messaging for adults and parents/caregivers, ensuring clear differentiation and insight-driven storytelling aligned with the product value proposition.
• Develop and lead Consumer Medicaid strategy, partnering with Market Access and Payer Marketing to ensure consumer engagement, messaging, and patient support reflect payer and coverage dynamics and help patients access therapy.
• Partner cross-functionally with HCP Marketing, Sales, Strategic Relations/Peer-to-Peer, Market Access/Payer Marketing, Medical Affairs, Patient Services, Digital, and Analytics to ensure integrated, mutually reinforcing patient and provider engagement.
• Manage large budgets and lead agency partners (media, creative, social) to deliver high-quality work and measurable ROI, including forecasting, reallocation, and performance accountability.
• Establish KPIs and measurement frameworks that link consumer activity to business outcomes, leveraging analytics, attribution, and test-and-learn approaches to drive continuous optimization.
• Collaborate with Market Research & Insights to identify emerging trends, consumer needs, and message and performance optimization opportunities.
• Support patient advocacy partnerships and disease-awareness initiatives that build trust and engagement with patient communities.

Requirements

• BA/BS
• Minimum 10 years of marketing experience, with at least 5 years in consumer marketing (Pharma, Dermatology, OTC, Healthcare, Beauty, CPG, or similar consumer industry)
• Proven success developing and launching consumer campaigns with a social-first, digital-first approach
• Experience managing budgets and agency partners across media, creative, and social
• Demonstrated success leading strategic and tactical planning for in-line or launch brands
• Strong leadership and collaboration skills, with ability to influence across commercial, medical, market access, and corporate functions
• Excellent communication, analytical, and problem-solving capabilities
• Experience navigating regulated review processes (e.g., MLR/Veeva PromoMats, or comparable legal and regulatory review)
• Willingness to travel as needed

Preferred

• MBA or advanced business degree
• Prior people management experience (this person will have at least one direct report)
• Experience with Medicaid, market access, or payer marketing, including patient access and savings programs
• Dermatology, Immunology, or chronic disease marketing experience (Plaque Psoriasis and/or Atopic Dermatitis/Eczema), or skincare/beauty category experience
• Experience marketing across multiple indications or patient populations, including pediatric and caregiver audiences
• Strong analytical and storytelling skills; experience with marketing analytics, attribution, and omnichannel measurement
• Experience with influencer/creator partnerships and social community management

Benefits

• retirement savings plan
• paid vacation and holiday time
• paid caregiver/parental and medical leave
• health benefits including medical, prescription drug, dental, and vision coverage