Director, Community & Membership Growth

New York, USA (Hybrid)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 4 months ago

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Job Summary

Drive growth and activation of the SellIt community on Circle, owning onboarding, engagement, and monetization to move members through Starter, Member, Group Coaching, and PRO tiers.

  • Own growth across paid and non-paid membership with community-led conversion and progression.
  • Must-have: 8+ years in community management, growth, or customer success.
  • Standout: Experience with live hosting and cross-functional collaboration with Content and events.

Job Description

Responsibilities

  • Build the Sell It community into the most active, valuable, and motivating space in real estate for ambitious agents
  • Design and run programming that creates daily habits, not passive scrolling
  • Own the content and engagement rhythm inside the community platform alongside the Content team, ensuring members have clear reasons to participate consistently
  • Identify what drives members to take action and build systems around it,e.g. prompts, challenges, recognition, and community habits that reinforce momentum
  • Stay close to day-to-day member experience by welcoming new members, participating in conversations, and maintaining a high-quality, high-energy environment
  • Design and execute a milestone recognition framework that celebrates key wins (first deals, program completion, etc.) to drive motivation, accountability and retention
  • Track member behavior inside the platform and identify at-risk members early, and implement interventions that improve retention
  • Build and manage upsell pathways from Starter to Member to Group Coaching to PRO
  • Work with the data team to understand what engagement patterns predict renewal, progression, and churn
  • Close the loop between what members need and what the platform delivers

Requirements

  • 8+ years of experience in community management, membership growth, or customer success within a subscription or membership-based business
  • You are a highly collaborative operator who works effectively across Content, Marketing, Sales, and Operations
  • Demonstrated ownership of a growth metric, not just management of activity
  • Comfort appearing on camera and speaking in front of a crowd; this requirement is non-negotiable
  • Deep understanding of community platforms; experience with Circle is a plus but not required
  • Systems thinker with a track record of building scalable solutions rather than one-off campaigns
  • Real estate experience not required; curiosity about the industry is expected
  • Data-literate with the ability to interpret dashboards, identify meaningful insights, and take action
  • High energy and strong sense of ownership; proactively drives work forward

Preferred

  • Experience with Circle is a plus but not required
Serhant logo

Serhant

SERHANT. is the first real estate company launched and designed for the marketplace of tomorrow. We grew from the #1 ranked sales team in New York City into a full-service firm that is revolutionizing the traditional real estate model.At SERHANT., we do things differently. Our in-house production and branding teams — SERHANT. Studios and ID Lab — develop disruptive content that engages the market by exploring new creative frontiers and redefining pathways to connect. Our tech-powered innovation platform, SERHANT. ADX, gives our listings unparalleled exposure by reaching more buyers than anyone else. Our agents are driven to succeed, understanding of client needs, and trained to balance established sales strategies and techniques with innovative thinking.We understand that it’s more important than ever to help our clients and partners adapt to behavioral and market changes being driven by generational shifts and technological advances in society, and by combining traditional brokerage services with innovative production and marketing capabilities, we know how to do that better than anyone else.

Founded in 2020
New York, New York, USA
1.2K employees (62 in marketing)

Traffic Signals

Monthly Visitors
154.3K
Traffic Source Mix
Search
21.7%
Direct
19.1%
Referral
3%
Social
5.9%
Paid
0.1%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size
33 (3% of company)

Funding

Total Funding
$45M
Last Raise
$45M
Seed, 1 years ago

Funding History

  • Dec 2024
    Seed • $45M

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