Responsibilities

• Commercial &  Marketing Strategy:
• Develop, manage & own quarterly property marketing goals, integrated commercial strategies, activation plans, community engagement initiatives and content calendars aligned with hotel business objectives, revenue opportunities and Ace brand priorities.
• Curate an event marketing strategy mapped to quarterly revenue goals, combining local programming, artist and DJ bookings, and strategic brand partnerships that generate content, drive engagement and increase room and group bookings
• Partner with Revenue Management to understand occupancy forecasts, booking pace, need periods and market opportunities, translating insights into targeted campaigns, packages and offers designed to stimulate room demand and direct bookings.
• Partner with Sales to identify group business & catering priorities and develop marketing initiatives, creative content and sales collateral that support lead generation, conversion and visibility within priority segments.
• Use competitive, market, guest and performance data to identify demand-driving opportunities, inform marketing priorities and optimize activity based on measurable business impact.
• Lead relationships with external marketing agencies, establishing clear priorities, briefs, timelines, deliverables and performance expectations, and ensuring resources are focused on the property's highest-priority business needs.
• Brand, Digital & Content :
• Lead marketing campaigns and day-to-day content planning for the property, communicating objectives, creative needs, timing and deliverables to agency partners and internal teams, ensuring all content ladders back to a measurable commercial goal.
• Develop and oversee property content across social, web, email and other relevant channels, balancing hands-on creation with strategic direction and agency collaboration.

Requirements

• At least 3+ years' experience in Marketing, Communications, Event Production or Content Creation (hospitality industry experience essential).
• Demonstrated ability to develop and implement integrated marketing strategies, creative content & campaigns with a clear understanding of how marketing initiatives contribute to room demand, direct bookings, group business and brand growth.
• Working knowledge of digital marketing and SEO fundamentals, including Google Analytics, Google Search Console, keyword strategy, website optimization and paid social/search, with the ability to manage and evaluate agency partners.
• Strong presentation and communications skills; proficiency with content and design tools such as Photoshop, Adobe Illustrator, Premiere Pro, After Effects, Canva, and native short-form video/editing tools (CapCut, Reels).
• Deep understanding of Ace's brand sensibility and strong awareness of New York's cultural landscape, including relevant developments across art, music, fashion, design, nightlife and hospitality, along with a strong understanding of upcoming events, openings and key cultural moments.
• Demonstrated ability to identify trends and cultural opportunities and translate them into relevant marketing initiatives, partnerships, programming and campaigns, including ROI and KPI measurement.
• Strong creatives sensibilities & ability to identify relevant opportunities, shape actionable briefs and guide agency partners toward social-first campaigns that feels timely, brand-right and commercially useful.
• Demonstrated ability to build relationships and collaborate effectively with General Manager, Sales, Revenue, F&B, Operations, Highgate Corporate and external partners.
• Ability to establish & maintain relationships across the local creative, hospitality and business communities.
• Strong creative mind with a self-starting, go-getter attitude — comfortable identifying opportunities and creating content independently, with minimal direction.