Responsibilities

• Develop Communication Strategy, Align Collaborations, and Execute Plans (50%)
• - Lead the development, formalization, and execution of a comprehensive, long-term communications and marketing strategy that advances UTSI’s mission, strategic priorities, reputation, student recruitment, research initiatives, fundraising efforts, and institutional visibility.
• - Research higher education, marketing, and communications trends to keep UTSI efforts innovative, competitive, and aligned with industry best practices.
• - Develop and execute integrated marketing, advertising, and recruitment campaigns across multiple channels and media platforms to increase awareness, enrollment, stakeholder engagement, and public support.
• - Advise the Executive Director and develop executive messaging, speeches, presentations, official campus communications, and strategies for high-profile initiatives, sensitive matters, and executive priorities.
• - Lead campus branding initiatives to ensure publications, websites, digital media, social media, and marketing consistently reflect the University of Tennessee brand while promoting UTSI’s unique identity and mission.
• - Build collaborative relationships with Tickle College of Engineering communications, UT communications and marketing offices, media partners, vendors, community organizations, and external stakeholders to coordinate messaging and university priorities.
• - Provide strategic communication guidance and resources to UTSI departments, including Academic Affairs, Research, Student Services, Finance, the UT Administrative Office, and academic departments.
• - Serve as campus lead for crisis communications, coordinating with leadership, emergency personnel, and university partners to verify information and provide accurate, timely, and consistent official messaging.
• - Represent UTSI through presentations, public speaking, community and professional organizations, industry and government partnerships, alumni events, recruitment activities, legislative visits, and other outreach opportunities.

Requirements

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field. An equivalent combination of training and experience may be substituted as described below.
• Five years of progressively responsible communications and marketing experience. In lieu of a bachelor’s degree, eight years of progressively responsible relevant experience may be substituted.
• Experience across multiple communications specialties and demonstrated collaboration with writers, editors, designers, web developers, photographers, videographers, and marketing professionals.
• Excellent oral and written communication skills, including editing and writing for print, web, video, social media, and public presentations.

Preferred

• Master’s degree in Communications, Public Relations, Marketing, Journalism, or a related field.
• Five years of progressively responsible relevant experience, including supervisory experience leading a communications team.
• Experience conducting communications and marketing work within higher education, government, research, engineering, or science-related organizations.
• Expertise across multiple communications specialties, including design, writing, media relations, marketing, branding, crisis communications, and communications strategy.

Benefits

• UT Benefits here