Responsibilities

• The Communications and Marketing Director for the City of Greensboro is a dynamic executive leadership role for a strategic communicator who wants to make a meaningful impact on an entire community. This position leads the City’s comprehensive communications and marketing efforts, shaping how residents, businesses, visitors, and stakeholders experience and understand their local government.
• Reporting to an Assistant City Manager, the Director will oversee the City’s full spectrum of communications operations — including internal and external communications, marketing, Greensboro Television Network, the contact center, and print shop/mail services.
• This individual will work directly with elected officials, the City Manager’s Office, and department leaders to develop forward-thinking strategies, address emerging issues, and deliver clear, compelling messages that tell Greensboro’s story with accuracy and transparency.
• The Director will elevate and strengthen content creation standards across the organization, setting clear expectations for high-quality, strategic, and consistent communications.
• This includes overseeing multi-platform writing and digital content production that effectively reaches audiences across websites, email communications, social media channels, video platforms, and emerging digital tools.
• The Director will ensure messaging is tailored appropriately for each platform while maintaining a cohesive and recognizable City brand voice.
• In addition to written communications, the Director will oversee comprehensive digital content production, including multimedia storytelling, visual design standards, video messaging, and web content optimization.
• The role requires ensuring that content is accessible, engaging, and aligned with best practices in digital communication, including search optimization and usability standards.
• A strong candidate will bring a data-driven mindset to the organization. The Communications and Marketing Director will leverage analytical tools and performance metrics to guide strategy, evaluate impact, and inform decision-making.
• This includes utilizing website and social media analytics, engagement metrics, sentiment analysis, and audience insights to refine messaging and outreach efforts.

Requirements

• Bachelor’s Degree and 7 or more years of experience in communications and marketing, preferably within the non-profit government sector OR Associate’s Degree and 10 or more years of experience in the above mentioned areas
• Minimum of 5 years of supervision/management of teams engaged in corporate communications, public relations, video production and/or social media

Preferred

• Budget management/financial management experience
• Municipal government management experience at the senior or executive level
• Prior media and publication experience
• Expertise in crisis communications
• Ability to effectively manage through change, modernization, and departmental transformation