Responsibilities

• The Director of Marketing and Communications develops, implements, and tracks the Institute’s short- and long-term communications and marketing strategies. The role leads program enrollment, increases the Institute’s visibility, supports donor and sponsorship development, and communicates directly with Institute families.
• The Director oversees the Institute’s external communications, public relations, and marketing functions, including:
• 1. Enrollment Marketing and Family Engagement
• - Develop and implement enrollment campaigns for the Institute’s Afterschool, Summer,and Community Arts Institute programs.
• - Promote programs through digital marketing, paid digital advertising, email marketing,social media, and other appropriate channels.
• - Use direct marketing and relationship-based outreach—including phone calls, emails,and follow-up communications—to build relationships with prospective and currentfamilies and support enrollment and retention.
• - Serve as a point of contact for families, responding to questions and communicatingimportant program information throughout the enrollment process.
• - Work closely with program staff to ensure that families receive timely, accurate,accessible, and consistent information.
• 2. Digital Marketing and Communications
• - Maintain the Institute’s digital marketing platforms and collateral, including its website,program webpages, e-newsletters, email campaigns, and social media accounts.

Requirements

• The successful applicant must have at least ten (10) years of professional experience, including at least five (5) years of direct experience in communications or marketing, preferably within nonprofit organizations.
• The applicant must also have demonstrated experience supervising staff or contractors, managing projects, and coordinating work across multiple departments or stakeholders.
• Excellent writing, editing, and interpersonal communication skills.
• Experience with digital marketing, paid advertising, email marketing, websites, socialmedia, and campaign analytics.
• Intermediate photography and videography skills, including interviewing communitymembers and producing testimonials.
• Graphic design experience, preferably using Canva.
• Comfort communicating directly with families and stakeholders by phone and email.
• Professional working fluency in Spanish, preferred.
• A passion for the arts and youth development and a commitment to working within an equity framework.

Benefits

• Benefits include medical and dental coverage, employer-paid life and long-term disability insurance, two weeks of paid vacation, a paid holiday closure, and a semi-hybrid work schedule.