Responsibilities

• Play a key role in developing a communications and marketing strategy for Aspen Digital, including for specific campaigns around public-facing summits, and execute implementation under supervision of Director, including:
• Liaise with project teams to coordinate creation of content and timeline for delivery.
• Publish new entries and blog posts on website.
• Update website and maintain accuracy.
• Improve overall website design and feel.
• Coordinate timely creation of marketing materials for events.
• Collaborate in developing and executing strategies for Aspen Digital’s websites and email marketing, specifically:
• Maintain accurate email list segmentation.
• Develop and draft email marketing copy.
• Do content testing and track performance analytics.

Requirements

• 3 - 5 years of relevant experience in communications and marketing;
• Excellent track record of working on communications and marketing campaigns, specifically on email communications, website design, and branding.
• Skilled in Search Engine Optimization and web accessibility.
• Strong organization and project-management skills, including ability to juggle multiple projects without losing attention to detail and quality, engaging with stakeholders, and consistently meeting deadlines;
• Excellent copywriting and copyediting skills;
• Skilled in Marketing Cloud or similar platform communications systems;
• Knowledge of media database systems for research and outreach;
• Be operations savvy, with a focus on detail and quality.
• Be proactive and self-motivated, and comfortable working both independently and collaboratively in a fast-paced environment;
• Ability to form professional relationships with people across departments and levels of seniority;

Preferred

• Experience overseeing or working on longer term communications campaigns.
• Experience in marketing for large events or Summits.
• Familiarity or interest in AI, cybersecurity, and emerging technology.

Benefits

• The Aspen Institute offers a generous benefits package including health, dental, vision, and prescription benefits, retirement benefits, and paid leave.