Assistant Director of Marketing and Communications

Aurora, CO (Hybrid)

$79K/yr – $106K/yrSenior Level7+ years expFull time

Posted 2 days ago

Job Summary

Own the development and execution of integrated marketing and communications strategies that advance school priorities, boost visibility, and promote programs, while leading a multidisciplinary team and coordinating cross-functional partnerships to support enrollment and impact.

  • Own marketing strategy development and execution across digital, web, and campaigns
  • Lead a multidisciplinary team and cross-functional partnerships
  • Align communications with School priorities and enrollment goals

Job Description

Responsibilities

  • Develop, implement, and oversee integrated marketing and communications strategies that advance School priorities, increase visibility, strengthen brand awareness, and promote the School's educational programs, research, faculty expertise, and impact on healthcare and pharmacy practice.
  • Partner with academic programs, Student Services, and School leadership to develop and execute recruitment marketing initiatives that support enrollment goals for Doctor of Pharmacy, Master's, PhD, certificate, and other academic programs.
  • Oversee the day-to-day operations of the Marketing and Communications Office, including management of digital marketing, website, social media, content development, CRM and email marketing, and other communications platforms and technologies.
  • Directly supervise, mentor, and develop a multidisciplinary team of marketing and communications professionals, fostering a collaborative, accountable, and high-performing work environment aligned with School priorities and objectives.
  • Lead the planning, prioritization, and execution of multiple marketing and communications projects by establishing clear scopes, timelines, deliverables, workflows, and performance measures, while ensuring efficient use of staff and resources.
  • Serve as the primary operational liaison for marketing and communications activities across the School, building effective partnerships with faculty, staff, students, academic leaders, research leaders, Student Services, campus partners, and external stakeholders.
  • Collaborate closely with the Chief of Staff/Communications Director and School leadership to assess emerging opportunities and changing priorities, recommend strategic marketing and communications approaches, and adapt plans and resources to support the School's evolving goals and objectives.

Requirements

  • Bachelor's degree in communications, public relations, marketing, or a closely related field from an accredited institution.
  • Seven (7) years of progressively responsible professional experience in marketing, communications, public relations, recruitment marketing, or a related field.
  • An advanced degree (Masters or Doctorate) may be substituted for experience on a year for year basis if the degree is in a field of study directly related to the work assignment.
  • Applicants must meet minimum qualifications at the time of hire.

Preferred

  • Master's degree in communications, public relations, marketing, journalism, or a related field.
  • Marketing, student recruitment, communications, or public relations experience in a higher education setting.
  • Experience supervising professional staff and managing multidisciplinary teams.
  • Experience managing integrated marketing and communications campaigns across digital, web, social media, email, and traditional channels.
  • Experience with CRM and marketing automation platforms, preferably Salesforce or similar systems.
  • Experience using analytics and performance data to guide marketing and communications decisions.
  • Experience managing budgets, vendors, consultants, and external agencies.

Benefits

  • Medical: Multiple plan options
  • Dental: Multiple plan options
  • Additional Insurance: Disability, Life, Vision
  • Retirement 401(a) Plan: Employer contributes 10% of your gross pay
  • Paid Time Off: Accruals over the year
  • Vacation Days: 22/year (maximum accrual 352 hours)
  • Sick Days: 15/year (unlimited maximum accrual)
  • Holiday Days: 15/year
  • Tuition Benefit: Employees have access to this benefit on all CU campuses
  • ECO Pass: Reduced rate RTD Bus and light rail service
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University of Colorado

The University of Colorado plays a profound role in the lives of individuals, businesses and communities throughout Colorado, across the country and around the world. Nearly half a million alumni are leaders in business, science, the arts, health care and their communities, and they’re joined by some 15,000 more each year. In Aurora, Boulder, Colorado Springs and Denver, all four campuses are all for Colorado.At CU Boulder, students put their knowledge to use in areas of study ranging from archaeological finds in the arctic to improving the classroom experience to working with NASA to conduct research in space. CU Boulder is a member of the prestigious Association of American Universities and is one of the most beautiful campuses in the nation.UCCS, among the fastest growing universities in the state and nation, is a residential academic and research mainstay in southern Colorado, partnering with major corporations and federal agencies to provide leading-edge education ranging from cybersecurity, business to theater to nursing outreach programs for rural areas. CU Denver awards the most master’s degrees of any public institution in the state, has strengths in business, engineering, public affairs, computer science, art and digital media, and is a leader in sustainability. Located in downtown Denver, CU Denver is a commuter campus with nearby housing options and a wide range of online course and degree offerings.A state-of-the-art medical center, the CU Anschutz Medical Campus is globally recognized for its research, teaching and clinical programs in public health, medicine, dentistry, pharmacy, physical therapy and nursing. The CU Anschutz Medical Campus is also home to University of Colorado Hospital and Children’s Hospital Colorado. The CU School of Medicine’s roots reach back more than 100 years, when it opened in Boulder.Although not a campus, CU South Denver in Parker hosts a variety of courses from all four campuses.

Denver, Colorado, USA
4K employees (97 in marketing)

Salaries

Posted range

$79K/yr – $106K/yr

Taken straight from the job posting.

See all University of Colorado salaries

Funding

Total Funding
$500K
Last Raise
$500K
Grant, 3 years ago

Funding History

  • Jul 2023
    Grant
  • Jan 2023
    Grant
  • Apr 2021
    Grant • $500K

Traffic Signals

Monthly Visitors
787.1K
Traffic Source Mix
Search
20.4%
Direct
46.5%
Referral
30.9%
Social
0.6%
Paid
1.5%

Headcount Trend

Current headcount: ~4K

Recent News

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Assistant Director of Marketing and Communications

University of Colorado · Aurora, CO · Hybrid