Director of Commercial Strategy and Activation

Responsibilities

• Responsible for working with Growth teams and Orion Strategic Business Development to package programmatic solutions for existing clients and new business
• Responsible for contributing to Orion Select client pitching by:
• Delivering analysis comparing the existing investment/media plan to the Orion Select optimized media plan
• Developing materials that customize the Orion Select approach to the individual client business strategy
• Create Case Study materials
• Contribute to the operational framework (client heatmap, intake form, tech matrix, and planning calculator)
• Responsible for Strategy and Activation of Orion Select Campaigns:
• Delivering and aligning media plans across key stakeholders (eg Investment, Orion)
• Campaign setup (eg targeting, audience strategies, PMPs)
• Campaign optimizations utilizing the Orion value calculator

Requirements

• Proven track-record of successfully seeking out and curating new business relationships and/or solutions; developing solutions using new or existing processes
• Expert ability to assess and rank issues and tasks in order of importance for taking action
• Support IPG relationships for clients across all lines of business.
• Expert knowledge of technology or measurement ad tech solutions, including platforms
• Expertise in Data Analysis
• Successful collaborator with the ability to create healthy collaborative environments
• Expertise in Project and Account Management
• Expert communicator – concise and clear communication in all forms; emails, presentations, reports, etc.
• Advanced ability to anticipate, recognize and clearly define problems using various techniques to systematically analyze, weigh alternatives and propose solutions
• Experience managing existing business relationships, partnerships, and alliances internally and externally

Preferred

• Applies a solid foundation to varying situations
• Applies advanced knowledge and perceives deviations from the normal pattern
• Understanding of agency commercial models

Benefits

• We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.