Director Commercial Strategy and Activation

New York City, NY (On-site)

$145K/yr – $170K/yrDirector/ExecutiveFull time

Posted 2 months ago

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Job Summary

Own the orchestration of Orion Select programmatic campaigns, translating client needs into scalable media solutions and multi-team activation with a focus on proof-ready pitches, case studies, and iterative optimization.

  • Package programmatic solutions for existing clients and new business across Growth and Orion teams.
  • Shape client-centric Orion Select materials, case studies, and activation playbooks for cross-functional delivery.
  • Oversee strategy, setup, optimization, reporting, and third-party activations to drive measurable outcomes.

Job Description

Responsibilities

  • Responsible for working with Growth teams and Orion Strategic Business Development to package programmatic solutions for existing clients and new business
  • Responsible for contributing to Orion Select client pitching by:
  • Delivering analysis comparing the existing investment/media plan to the Orion Select optimized media plan
  • Developing materials that customize the Orion Select approach to the individual client business strategy
  • Create Case Study materials
  • Contribute to the operational framework (client heatmap, intake form, tech matrix, and planning calculator)
  • Responsible for Strategy and Activation of Orion Select Campaigns:
  • Delivering and aligning media plans across key stakeholders (eg Investment, Orion)
  • Campaign setup (eg targeting, audience strategies, PMPs)
  • Campaign optimizations utilizing the Orion value calculator

Requirements

  • Required Skills and Experience
  • Proven track-record of successfully seeking out and curating new business relationships and/or solutions; developing solutions using new or existing processes
  • Expert ability to assess and rank issues and tasks in order of importance for taking action
  • Support IPG relationships for clients across all lines of business.
  • Expert knowledge of technology or measurement ad tech solutions, including platforms
  • Expertise in Data Analysis
  • Successful collaborator with the ability to create healthy collaborative environments
  • Expertise in Project and Account Management
  • Expert communicator – concise and clear communication in all forms; emails, presentations, reports, etc.
  • Advanced ability to anticipate, recognize and clearly define problems using various techniques to systematically analyze, weigh alternatives and propose solutions
  • Experience managing existing business relationships, partnerships, and alliances internally and externally

Preferred

  • Applies a solid foundation to varying situations
  • Applies advanced knowledge and perceives deviations from the normal pattern
  • Understanding of agency commercial models

Benefits

  • We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
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Omnicom Media

3.5 Glassdoor

Omnicom Media, the media services division of Omnicom Group Inc., designs ecosystems for growth. Powered by the Omni Intelligence Platform, Omnicom Media connects best-in-class capabilities that enable our full-service media agencies OMD, Initiative, PHD, UM, Hearts & Science and Mediahub to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 40,000 people serving the world’s leading brands in Omnicom Media agencies around the globe.

Founded in 1996
New York, Iowa, USA
14K employees (3,943 in marketing)
60% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
17.3K
Traffic Source Mix
Search
3.6%
Direct
10%
Referral
1.4%
Social
14.1%
Paid
4.2%

Headcount Trend

Current headcount: ~13.9K

Marketing Team

Marketing Team Size
3,373 (24% of company)
Median Career Experience
25 years
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
75

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