Director, Commercial Marketing - Dental North America

Responsibilities

• Regional Marketing Strategy & Leadership - Develop and execute a comprehensive US & Canada marketing strategy aligned with regional business objectives and growth priorities, ensuring weekly and monthly targets are achieved. - Serve as the primary regional marketing leader and trusted advisor to the President, North America and commercial leadership team. - Build the long-term vision and organizational roadmap for the Regional Marketing function, including talent, structure, capabilities, processes, and technology requirements. - Establish marketing priorities, performance metrics, and investment plans to support business growth. - Identify market trends, customer needs, competitive activity, and commercial opportunities to inform regional strategies.
• Partnership with Global Marketing - Act as the primary liaison between North America and Global Marketing teams. - Collaborate with global stakeholders to translate enterprise marketing strategies into regionally effective programs and campaigns. - Adapt global messaging, content, product positioning, and marketing initiatives to meet local market and customer requirements. - Ensure consistent brand positioning and alignment with corporate marketing standards. - Provide market feedback and customer insights to influence future global marketing priorities and investments.
• Sales Enablement & Commercial Support - Create and deploy customer-facing materials, presentations, value propositions, competitive positioning tools, case studies, and other commercial resources. - Partner closely with Key Account managers and Business Operations to develop and implement sales enablement strategies that improve sales effectiveness and accelerate revenue growth. - Partner closely with sales leadership & sales education to identify content, tools, and training needed to support commercial success. - Equip sales teams with relevant insights, messaging, and campaign resources that improve customer engagement and conversion. - Measure and continuously improve the effectiveness of sales programs.
• Corporate Accounts & Channel Partner Marketing - Collaborate with Corporate Accounts leaders to develop account-based marketing strategies that support growth among strategic customers, such as DSOs. - Partner with Channel Management and distribution leaders to design programs that strengthen channel engagement and drive market penetration. - Develop customer-focused campaigns, marketing tools, and promotional initiatives that support both direct and indirect sales channels. - Support key account planning efforts through targeted marketing and lead-generation activities. - Align marketing investments with the highest-priority customer and channel growth opportunities.
• Demand Generation & Market Development - Develop regional campaigns, while working with Corporate Account teams and Commercial Strategies leadership, designed to generate demand, increase market awareness, and support customer acquisition initiatives. - Support product launches, customer events, trade shows, digital campaigns, and promotional activities within US & Canada. - Identify opportunities to improve customer engagement throughout the buyer journey. - Leverage market intelligence and performance analytics to optimize campaign effectiveness and return on investment.
• Organizational Development - Evaluate current marketing capabilities and identify future resource needs. - Create a multi-year plan for building a high-performing Regional Marketing team. - Develop recommendations regarding organizational structure, roles, competencies, and investment priorities. - Establish scalable processes, workflows, and performance measurement systems that support future growth. - Foster a collaborative, customer-centric culture aligned with company values and business objectives.
• Cross-Functional Leadership - Partner with Sales, Solutions Management (upstream marketing, innovation/R&D, product development), Customer Service, Operations, Finance, and Global Marketing teams to ensure alignment on business priorities. - Facilitate communication between regional commercial teams and global marketing functions. - Participate as a key member of the North America leadership team, contributing to strategic planning and business reviews. - Champion customer-focused decision making across the organization.
• Success Measures - Revenue and profitability growth supported through marketing initiatives. - Effectiveness of sales enablement tools, content, and programs. - Adoption and business impact of regional marketing campaigns. - Quality and effectiveness of partnership with Global Marketing. - Growth and engagement of strategic corporate accounts and channel partners. - Development and execution of a scalable North America marketing roadmap. - Establishment of a high-performing regional marketing organization. - Improvement in customer engagement, lead generation, and market awareness metrics.
• Travel Requirements - Ability to travel throughout US & Canada and periodically internationally as needed (approximately 25-40%).

Requirements

• Bachelor's degree in Marketing , Business, Communications, or related field required.
• MBA or advanced degree preferred.
• 10+ years of progressive marketing experience, including responsibility for strategic marketing initiatives, commercial programs, or regional business support, in dental or medical device industries
• Demonstrated success developing and executing marketing programs that drive revenue growth and profitability.
• Experience supporting B2B sales organizations, corporate accounts, and channel partner networks.
• Proven ability to influence and collaborate across multiple business functions and leadership levels.
• Experience working within a global organization preferred.

Preferred

• MBA or advanced degree preferred.
• Working with Private Equity a plus.
• Prior experience building teams, functions, or new business capabilities is highly desirable.