Director, Commerce

Responsibilities

• Lead the client’s commerce strategy and oversee retail search and DSP/programmatic activation, serving as the commerce strategy lead and ensuring channel plans work together to deliver agreed business and performance objectives.
• Drive proactive thought leadership, bringing forward growth opportunities, emerging retail media capabilities, and test-and-learn agendas; review and approve major recommendations and translate learnings into clear next steps.
• Key lead in commerce client relationship and serve as the point of escalation, confidently presenting recommendations, securing decisions, managing difficult conversations, and keeping stakeholders informed of opportunities, risks, and resolution plans.
• Build strategic relationships with vendors and relevant retail media partners, identifying opportunities that advance client’s business and translating platform developments into actionable client recommendations.
• Responsible for and attending larger Business reviews (QBRs, Annual Planning, etc.) and owns process of working with team to consolidate and up-level data delivery
• Own commerce planning priorities, including annual budgets, retailer and channel allocation, KPIs, partner selection, and innovation roadmaps, aligning recommendations with the client’s broader marketing and retail objectives.
• Drive cross-functional delivery within the Integrated Media Team, establish clear owners, deadlines, dependencies, launch trackers, and QA checkpoints; resolve blockers and ensure commitments are completed on time.
• Oversee commerce financial management, including budget tracking, pacing, forecasting, billing, invoicing, and reconciliation. Partner with Operations and Finance to ensure accuracy, manage financial risks, and provide timely reporting to senior leadership.
• Connected to inter-Publicis Groupe Commerce Practice, and responsible for distributing Groupe-level POVs, Industry materials, etc.
• Identify relevant account growth opportunities and clearly communicate the value of Publicis commerce products, services, and technologies, recommending solutions based on client needs and measurable business value.

Requirements

• Deep expertise in Amazon advertising and retail search, grounded in hands-on activation experience, with strong working knowledge of DSP/programmatic strategy, audiences, optimization, and measurement. Able to guide both search and programmatic specialists and evaluate a retail media plan holistically.
• 7+ years of account management experience in performance media, with proven experience managing large-scale campaigns and developing commerce strategies aligned with client business goals; client-side or agency-side experience preferred.
• Expert understanding of the retail media landscape, buying platforms, and evolving product offerings, with working knowledge of Walmart Connect, Target/Roundel, and Criteo.
• Demonstrated ability to translate activation knowledge into investment recommendations, performance improvements, and integrated search and DSP/programmatic plans.
• Strong command of commerce reporting, analytics, and competitive research resources. Experience with Amazon Marketing Cloud (AMC), clean rooms or advanced retail measurement, Skai/Pacvue/Xnurta/CommerceIQ, and Profitero is preferred.
• 4+ years of demonstrated success managing and leading performance media specialists, with the ability to independently coach Supervisors and Managers and develop both technical expertise and client-facing skills.
• Strong analytical, critical-thinking, and problem-solving skills, with sound judgment on when to resolve issues directly versus escalate with a clear recommendation.
• Concise, confident, and considerate verbal and written communication; high proficiency in developing and delivering PowerPoint presentations that make complex information clear to senior stakeholders and support informed decisions.
• Excellent cross-functional project management and organizational skills, with a track record of aligning strategy, video, activation, analytics, and operations teams to deliver multiple workstreams accurately and on time.
• Proactive, self-directed ownership and consistent follow-through, with the flexibility to work in an evolving environment and build effective processes rather than depend on established instructions or repeated direction.

Preferred

• Experience with Amazon Marketing Cloud (AMC), clean rooms or advanced retail measurement, Skai/Pacvue/Xnurta/CommerceIQ, and Profitero is preferred.
• Experience with Prisma and MediaOcean preferred; familiarity with planning tools such as TukTuk or Mediatools is a plus.
• Comfort using AI tools and helping team members apply them effectively within their workflows is preferred.

Benefits

• medical coverage
• dental
• vision
• disability
• 401K
• parantal and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off