Director - Commerce Marketing

Modesto, CA (Hybrid)

$183K/yr – $274K/yrDirector/ExecutiveFull time

Posted 6 weeks ago

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Job Summary

Own the shopper activation and GTM strategy across in-person and digital channels, turning consumer insights into growth-ready campaigns with cross-functional partners and scalable programs.

  • Growth-focused activation: translate insights into activation plans that lift purchase conversion and brand equity across channels.
  • Cross-functional ownership: align brand, sales, distributor teams and agencies to deliver measurable pipeline and profit growth.
  • Scale with agility: develop scalable programs while seizing emerging opportunities and maintaining channel flexibility.

Job Description

Responsibilities

  • Shape and lead the strategic vision that drives consumer engagement and conversion at the point of purchase across on-premise, retail, and digital channels.
  • Partner closely with brand, sales, and distributor teams to create impactful go-to-market strategies that bring brands to life while delivering measurable business results.
  • Translate consumer insights into breakthrough activation plans that fuel growth and build brand equity.
  • Guide the development of scalable, efficient programs while remaining agile enough to capture emerging opportunities across channels.
  • Lead cross-functional collaboration across customer marketing, regional activation, and agency partners to execute best-in-class campaigns.
  • Foster strong relationships with key stakeholders and external partners, driving alignment and delivering against ambitious growth and profit objectives.
  • Lead high-performing teams, innovate within a dynamic environment, and drive meaningful impact across the business.

Requirements

  • Master's degree plus 8 years of organizational capability/process management, distributor sales management, customer development, brand marketing corporate finance, or full cycle project/process management reflecting increasing levels of responsibility; OR Bachelor's degree plus 10 years of organizational capability/process management, distributor sales management, customer development, brand marketing, or corporate finance, or full cycle project/process management reflecting increasing levels of responsibility; OR Bachelor's degree plus 8 years of Gallo distributor sales management, customer development, brand marketing, or corporate finance experience reflecting increasing levels of responsibility; OR High School Diploma or State issued equivalency certificate plus 14 years of organizational capability/process management, distributor sales management, customer development, brand marketing, or corporate finance, or full cycle project/process management reflecting increasing levels of responsibility; OR High School Diploma or State-issued equivalency certificate plus 12 years of Gallo specific distributor sales management, distributor sales management, customer development, brand marketing, or corporate finance experience reflecting increasing levels of responsibility.
  • Required to travel by air and automobile up to 50% during the course of business.
  • Supervisory or managerial experience.
  • Experience making effective and persuasive speeches and presentations on controversial or complex topics to management, public groups, and boards of directors.
  • Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation.
  • Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

Preferred

  • Bachelor's degree plus 10 years of Gallo winery sales or distributor sales, brand marketing, corporate finance, or full cycle project/process management experience to include a prior director level rotation within Gallo winery sales reflecting increasing levels of responsibility
  • Master's degree plus 8 years of Gallo winery sales or distributor sales, brand marketing, corporate finance, or full cycle project/process management experience to include a prior director level rotation within Gallo winery sales reflecting increasing levels of responsibility
  • Gallo marketing experience.
  • Proven success leading and developing teams of people.

Benefits

  • We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.
GALLO logo

GALLO

We're proud to be home to the top wine and spirits brands in the U.S., including High Noon and Barefoot Wine. We serve as the official wine and vodka sponsors for the NFL, NHL, UFC, and PGA of America. Our commitment to our people, products, and customers is unwavering and evident in everything we do.Gallo Careers | Our Brands. Your Future.

Founded in 1933
Modesto, California, USA
5.4K employees (494 in marketing)

Traffic Signals

Monthly Visitors
50.1K
Traffic Source Mix
Search
36%
Direct
53.8%
Referral
6.8%
Social
2%
Paid
1.2%

Headcount Trend

Current headcount: ~5.4K

Marketing Team

Marketing Team Size
394 (7% of company)
Marketing Roles Posted (Last 30 Days)
5