Responsibilities

• Translate high-level strategy into organized, well-executed, cohesive, multi-channel campaign plans
• Ensure the campaign strategy reflects member journey stages and touchpoints
• Use data to inform campaign design and establish & track campaign metrics
• Tailor messages to audience and channel including inbound social messaging
• Employ SEO and digital optimization tactics within each campaign and conduct keyword research to optimize content (future state)
• Collaborate with the Member Marketing team to create and track timelines and workflows across teams
• Partner with internal teams to translate their needs into stories, infographics, posts, blogs, and other digital content and create assets to drive conversion
• Ensure brand consistency (i.e., tone, visuals etc.), message relevance, and clarity by segment by channel
• Coordinate channel sequencing and timing with internal teams
• Lead testing and experimentation to optimize campaigns

Requirements

• Bachelor’s degree or commensurate years of work experience (If you do not hold a Bachelor’s degree an additional 4 years of relevant experience is required. If you hold an Associate’s degree an additional 2 years of relevant experience is required.)
• 5+ years of relevant work experience in executing digital strategy and integrated channel marketing
• Creating and generating digital content based on the member journey and marketing strategy
• Expertise in leveraging data to drive conversions (i.e., A/B testing)
• Strong written and verbal communications skills
• Strong understanding of digital marketing tools
• Ability to effectively communicate and collaborate within a geographically dispersed team
• Strong, demonstrated commitment to LEE’s mission, core values, and theory of change

Preferred

• Experience in designing and deploying complex automations and planning reflexive content over web, email, and SMS
• Advanced training in Email Customer Management System (CMS) (Salesforce and Marketo focus preferred)
• Experience creating digital content and assets (i.e., Canva, WordPress)