Director, Channel Marketing

Responsibilities

• Lead end-to-end execution of marketing campaigns across owned channels, including social, email, website, and publishing platforms
• Translate campaign briefs into detailed channel plans, timelines, and deliverables
• Ensure all campaigns launch on time with consistent messaging and a unified user experience
• Own and manage CrossFit’s owned marketing channels, including social, YouTube, email and website publishing
• Establish best practices for channel usage, cadence, and formatting
• Optimize channel performance through ongoing improvements to timing, structure, and delivery
• Oversee publishing operations across all owned channels, ensuring accuracy, consistency, and quality control
• Establish and manage workflows for campaign setup, approvals, QA, and deployment
• Own marketing technology platforms (e.g., social and email service providers, CMS tools) and ensure effective use across the team
• Maintain tracking standards, including links, tagging, and campaign setup
• Manage audience segmentation and distribution lists to ensure campaigns reach the appropriate audiences
• Execute targeting strategies based on campaign briefs and organizational priorities
• Maintain audience data hygiene and operational consistency across platforms
• Own reporting for channel performance, including social and email engagement, web traffic, and publishing metrics
• Develop and maintain dashboards and regular reporting cadences
• Provide visibility into channel performance to support broader campaign analysis
• Partner with Integrated Marketing to align on campaign priorities, messaging, and timing
• Collaborate with Content & Creative to ensure assets are channel-ready and optimized for distribution
• Support Community Marketing with execution of affiliate and community-facing communications
• Partner with Publishing Operations to ensure timely and accurate implementation of all website updates and publishing workflows

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 8–10+ years of experience in channel marketing or marketing operations
• Strong experience managing social and email marketing platforms, CMS tools, and publishing workflows
• Proven ability to execute multi-channel campaigns with precision and consistency
• Experience building and optimizing operational processes and marketing workflows
• Familiarity with marketing analytics and reporting tools
• Strong organizational and project management skills
• Excellent cross-functional collaboration and communication skills