Responsibilities

• Channel Strategy & Innovation
• Develop and lead the company's channel marketing strategy across emerging and non-traditional healthcare settings, including urgent care, long-term care, telemedicine/virtual care, concierge medicine, retail and other evolving sites of care .
• Identify opportunities to engage HCPs and healthcare decision-makers outside the traditional physician-office environment.
• Develop channel-specific customer strategies based on HCP needs, behaviors, patient journeys, channel dynamics, and business priorities.
• Assess emerging healthcare delivery models and identify opportunities to establish differentiated and scalable commercial capabilities.
• Translate market and customer insights into actionable channel strategies, engagement models, and integrated marketing plans.
• Establish frameworks to prioritize channels based on audience reach, customer value, engagement potential, and business impact.
• HCP Marketing & Customer Engagement
• Lead development of HCP marketing strategies that address the needs and behaviors of priority healthcare professionals across traditional and non-traditional care settings.
• Develop differentiated HCP value propositions, messaging, content, and engagement strategies by audience and channel.

Requirements

• Bachelor's degree required; advanced degree in business, marketing, healthcare, life sciences, or related field preferred.
• 10+ years of progressive experience in pharmaceutical, biotechnology, healthcare, or related industries , with significant experience in commercial marketing.
• Demonstrated experience developing and executing HCP marketing strategies within the pharmaceutical or biotechnology industry.
• Significant experience in omnichannel marketing and non-personal promotion (NPP) , including development of integrated HCP engagement strategies.
• Demonstrated experience developing strategies for non-traditional healthcare channels , such as urgent care, long-term care, telemedicine/virtual care, concierge medicine, retail healthcare, or other emerging sites of care.
• Strong understanding of the U.S. healthcare ecosystem and evolving models of care.
• Demonstrated ability to translate customer insights, data, and market dynamics into differentiated commercial strategies.
• Experience working across Marketing, Sales, Medical Affairs, Market Access, Commercial Operations, Digital, Analytics, and other cross-functional teams.
• Strong understanding of pharmaceutical promotional regulations and experience partnering with Legal/Regulatory/Medical functions.
• Proven ability to influence senior leaders and operate effectively in a matrixed organization.

Preferred

• Experience launching or supporting a pharmaceutical product in the U.S.
• Experience building or transforming NPP and omnichannel capabilities .
• Experience developing HCP strategies across multiple sites of care.
• Experience with healthcare data, segmentation, targeting, customer analytics, and performance measurement.
• Experience with digital health, virtual care, telemedicine, or other emerging healthcare models.
• Experience integrating field force and non-personal promotion into a coordinated customer engagement strategy.
• Experience working with media, digital, technology, and/or healthcare service partners.
• Demonstrated ability to operate successfully in a fast-paced, entrepreneurial pharmaceutical environment.