Director of Casino Marketing

Portsmouth, VA (On-site)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the casino marketing operation and people leadership, standardizing policies, KPI governance, and VIP programs while coordinating cross-functional teams to drive acquisition, retention, and comp strategy.

  • Align marketing across departments to ensure cohesive execution and policy consistency.
  • Own KPI setting for casino hosts, sales, and loyalty programs with compliance across events and promotions.
  • Oversee vendor relations, comp policies, and multi-channel campaigns to optimize profitability and guest value.

Job Description

Responsibilities

  • Work directly with the Director of Strategic Marketing to ensure that all departments within marketing work in a cohesive, productive and proactive manner.
  • Ensure effective recruitment, hiring, training, recognition, coaching, progressive discipline for all casino marketing departments
  • Creates and/or maintains departmental policies and SOPs
  • Creates experiential events for VIP & VVIP guests
  • Coordinates and maintains all disciplinary actions, training development and performance management.
  • Establish, monitor and continually approve KPI’s for casino hosts and sales team
  • Maintains all technical support systems including player kiosks and player tracking
  • Develops, executes and maintains casino acquisition programs
  • Develops and implements departmental policies and standard operating procedures
  • Ensures that all of casino marketing plans, investments, special events, promotions, gift giveaways, policies, gift inventories, tournaments and sweepstakes are in compliance with all governing bodies.

Requirements

  • 4-year degree
  • 3-5+ years casino experience with at least 3 years at a managerial level
  • 3-5+ years casino marketing experience
  • Ability to work with minimal supervision
  • Detail and result-oriented
  • Maintain confidentiality of customer information
  • Ability to read, analyze and interpret financial reports and marketing analysis reports
  • Work closely with related departments to manage and utilize the customer databases to consistently yield the most profitable mix of business
  • Serve as a leader for Team Members while fostering teamwork, positive morale, motivation and open communications
  • Contributes to the department's effectiveness by identifying short-term and long-range issues and goals that must be addressed; providing information and recommending options and courses of actions; implementing directives, ability to create and make presentations both written and oral
Rivers Casino Portsmouth logo

Rivers Casino Portsmouth

Rivers Casino is Virginia's premier Gaming, Dining, and Entertainment Venue.Rivers Casino Portsmouth is a world-class destination — a $340 million local investment—located along Victory Boulevard, south of I-264. As part of Portsmouth’s New Entertainment District, the complex currently features a full-service casino, poker room, BetRivers Sportsbook, event and conference venues, premier restaurants, and more. Rivers Casino Portsmouth is Virginia’s first permanent casino and the latest addition to Rush Street Gaming, one of the fastest-growing casino and entertainment companies in the country. Rush Street Gaming and its affiliates have developed and operate successful casinos in Pittsburgh, Pennsylvania; Philadelphia, Pennsylvania; Des Plaines, Illinois; and Schenectady, New York. All Rush Street Gaming casinos, including Rivers Casino Portsmouth, have been voted a “Best Place to Work” or “Top Workplace” by their Team Members.

Portsmouth, Virginia, USA
289 employees (31 in marketing)

Traffic Signals

Monthly Visitors
188.5K
Monthly Google Ads Budget
$80.2K
Traffic Source Mix
Search
52.7%
Direct
36.5%
Referral
8.7%
Social
1.2%
Paid
0.9%

Headcount Trend

Current headcount: ~289

Marketing Team

Marketing Team Size
31 (11% of company)

Recent News