Responsibilities

• Provide strategic leadership for Marketing Operations, translating business and revenue objectives into scalable campaign frameworks and operational standards.
• Serve as a trusted partner to Marketing leaders, guiding campaign structure, audience strategy, and measurement to drive engagement, conversion, and revenue.
• Establish and govern Quality Assurance and campaign standards that protect data integrity, customer experience, and execution quality at enterprise scale.
• Lead the use of data to expand and optimize segmentation capabilities to enable more targeted, personalized, and effective campaigns.
• Guide campaign and audience sizing strategies to support planning, prioritization, and performance forecasting.
• Oversee campaign performance monitoring and issue resolution through operational frameworks and automation.
• Own campaign logic, documentation, and operational continuity for both the legacy environment and new systems.
• Drive the successful migration to a new Customer Data Platform (CDP) and Email Platform (ESP) by setting direction, aligning cross-functional teams, and ensuring campaigns scale with accuracy and confidence.

Requirements

• 10+ years experience with data platforms (Teradata, APRIMO, Unica, etc.) and a minimum 5+ years experience in the Salesforce ecosystem, preferable with Marketing Cloud and Data Cloud.
• 5+ years of people leadership, with a track record of building, coaching, and scaling high-performing teams.
• Bachelor's degree or equivalent in Business, Statistics, Mathematics, Engineering or related field.
• Advanced understanding of and experience with Database Marketing, Database Architecture, and SQL.
• Advanced knowledge of Microsoft Office Suite (Word, Excel, PowerPoint, Access).
• Strong written and verbal communication skills, with the ability to influence, align, and collaborate effectively with stakeholders at all levels.
• Experience with automation and/or AI tools such as chatGPT, Gemini, etc.
• Must have legal right to work in the U.S.