Responsibilities

• Build a holistic, account-based approach to revenue marketing, creating campaigns that drive repeatable, predictable, and scalable B2B pipeline results.
• Lead, coach, and develop a team of growth/campaign marketing managers and specialists, driving a culture of accountability and performance.
• Serve as a trusted Demand Generation partner to Sales leadership, aligning on joint goals, target account lists, and go-to-market strategy.
• Design and direct execution of campaigns across email, webinars, in-person events, social media, direct mail, and nurture programs to build a healthy pipeline.
• Build and scale account-based marketing (ABM) programs targeting named/strategic accounts in partnership with Sales.
• Establish and monitor KPIs to evaluate campaign and team performance, and develop best practices to improve processes at scale.
• Partner with Marketing Operations to build reporting and dashboards, continually refining processes to improve overall KPIs.
• Oversee campaign testing, including A/B testing, to improve efficiency and accelerate the sales cycle.
• Partner with Marketing Communications to produce thought-leadership content for multi-channel campaigns.
• Partner with Product Marketing on positioning, messaging, and buyer personas to target strategic segments and accounts, and generate sales-qualified leads.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 8+ years of experience in revenue/demand generation marketing, with proven success managing multi-faceted marketing programs from planning to completion in a fast-paced environment.
• 3+ years of experience leading and developing people managers and individual contributors, with demonstrated ability to coach, build, and scale a team.
• Strong experience with account-based marketing (ABM) strategy and execution, including target account selection, personalization, and sales alignment.
• Strategic understanding of lead scoring and the marketing funnel (MQL, SQL, etc.), with hands-on experience using Salesforce and Marketo.
• Experience using key marketing reporting tools (Salesforce, Google Analytics) and project management tools (Asana or similar).
• Strong analytical skills, with the ability to translate funnel and campaign metrics into strategy and actionable recommendations.
• Excellent writing skills appropriate for demand generation and ABM campaigns (email, web, social, and campaign ads).
• Strong leadership and communication skills, with the ability to present and deliver vision and strategy to senior executives, internally and externally.
• Proven ability to build cross-functional partnerships (Sales, Marketing Operations, Product Marketing, Marketing Communications) and influence business outcomes.

Preferred

• Experience within SaaS, fintech, payments, or financial technology organizations.
• Experience with ABM or intent/account-engagement platforms (e.g., 6sense, Demandbase, RollWorks).
• Experience supporting enterprise or mid-market B2B sales organizations.
• MBA or advanced degree.

Benefits

• 18 days PTO*
• 11 Holidays (8 company recognized & 3 floating holidays)
• 16 hours per year of paid Volunteer Time Off (VTO)
• Competitive Healthcare
• High Deductible Heath Plan Option that has $0 monthly premium for teammate-only coverage
• Dental Base Plan Coverage
• 100% AvidXchange paid Life Insurance
• 100% AvidXchange paid Long-Term Disability
• 100% AvidXchange paid Short-Term Disability
• Employee Assistance Program (EAP) - Provides counseling services, legal and financial consultations and health advocacy for Teammates and their eligible dependents