Responsibilities

• Oversee and evolve the design, build, and execution of high-quality, multi-channel campaigns and customer journeys that drive engagement, conversion, and revenue.
• Translate marketing strategy into scalable, accurate, and measurable campaign execution that delivers business outcomes.
• Establish and enforce standards, best practices, and governance for campaign and journey development, ensuring quality, accuracy, and scalability.
• Drive campaign performance and data insights to identify opportunities for improvement, enhanced targeting, and increased revenue impact.
• Oversee the operational readiness and transition of campaigns, including migration efforts, ensuring continuity and accuracy.
• Facilitate cross-functional collaboration to streamline processes, remove operational bottles, and scale marketing programs efficiently.
• Provide leadership, coaching, and development for the team, fostering accountability innovation, and operational excellence,
• Serve as a strategic partner to business stakeholders, ensuring marketing operations enables campaigns that deliver measurable growth and customer impact.
• Leadership & Team Development
• Lead, coach, and develop high-performing teams to foster career growth and professional development.

Requirements

• 10+ years of experience working with enterprise data and marketing platforms (e.g., Teradata, Aprimo, Unica, etc.), including 5+ years hands-on experience within the Salesforce ecosystem, with deep expertise in Marketing Cloud and exposure to Data Cloud.
• 5+ years of people leadership experience, with a history of building, coaching, and scaling high-performing marketing operations and campaign teams in fast-paced environments.
• Proven hands-on campaign builder with the ability to design, execute, and optimize complex, omni-channel campaigns across email, mobile, paid media, and integrated digital channels leveraging Salesforce Marketing Cloud.
• ​Expert-level, hands-on experience with Salesforce Marketing Cloud architecture, including Contact Builder data modeling, attribute groups, sendable data extensions, SQL automations, REST/SOAP integrations, and Journey Builder Orchestration.
• Demonstrated ability to architect scalable campaign frameworks, including journeys, automations, data models, and audience segmentation strategies that support personalization, experimentation, and growth.
• Strong track record of teaching, mentoring, and up-leveling teams, enabling marketers and operators to independently build and manage sophisticated Salesforce campaigns while maintaining governance and best practices.
• Advanced understanding of database marketing concepts, including data modeling, audience strategy, identity resolution, and campaign measurement.
• Deep technical proficiency in SQL and experience partnering closely with data engineering and analytics teams to translate business needs into actionable campaign logic.
• Experience establishing campaign standards, documentation, QA processes, and operational workflows that balance speed, quality, and compliance.
• Experience with automation and/or AI tools such as chatGPT, Gemini, etc.