Director, Business Lead, Commerce, Our LEGO® Agency

Boston, MA (Hybrid)

$169K/yr – $254K/yrDirector/ExecutiveFull time

Posted 1 month ago

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Job Summary

Own cross‑partner agency governance and agile LEGO commerce responses across a global network.

  • Lead and develop the Business Partner team while building trust with regional partners and influencing senior stakeholders.
  • Shape agency operations and budgeting to align with regional priorities and omnichannel retail experiences.

Job Description

  • Agency and partner leadership: guide multi‑partner teams and ensure OLA Commerce responds with agility across the LEGO Group.
  • Business Partner leadership: build trust, align on what partners want vs need, and influence decision making.
  • Commerce ecosystem mastery: partner with LEGO Retail, Trade Shopper Marketing and in‑market teams across regions and priorities.
  • Agency operations: design the best agency setup, oversee budget and capacity planning.
  • Team development: define, train and nurture the Business Partner team and embody the LEGO People Promise.
  • Calm leadership: bring energy and keep a cool head to help others stay composed.
  • Retail experience focus: elevate digital and in‑store retail experiences through commerce leadership.
the LEGO Group logo

the LEGO Group

4.0 Glassdoor

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day.Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 31,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!

Founded in 1980
Billund, Region of Southern Denmark, DNK
20K employees (2,826 in marketing)
76% recommend to a friend

Traffic Signals

Monthly Visitors
60.8M
Monthly Google Ads Budget
$1.8M
Traffic Source Mix
Search
44.9%
Direct
48.6%
Referral
3.4%
Social
1.5%
Paid
1.4%

Headcount Trend

Current headcount: ~21.1K

Marketing Team

Marketing Team Size
1,795 (9% of company)
Median Career Experience
11 years
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
8

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