Director of Business Development and Marketing

Detroit, MI (Hybrid)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 2 days ago

Job Summary

Lead the firm’s business development and marketing efforts by guiding training, education, budgets, and staffing while driving cross‑selling and client communications across attorneys and practice areas.

  • Develop and execute training calendars and best practices sessions for attorneys at all levels.
  • Manage budgets, staffing, proposals, RFPs, and client communications to support revenue growth.

Job Description

Responsibilities

  • Promote a business development mindset firm-wide, especially among attorneys, including developing a training calendar and participating in or leading education and best practices sessions for attorneys at all levels.
  • Stay current on market and business trends, the competitive landscape, and the attorneys’ experiences and client relationships.
  • Prepare and track the annual Marketing Budget. Recommend major programs/upgrades and marketing technology acquisitions. Ensure that BD and marketing investments align with firm-wide initiatives and related budgets.
  • Monitor the BD and Marketing Department structure and recommend staffing changes to enhance the department’s service output.
  • Monitor and generally manage the activities of all BD and Marketing personnel and monitor the status of significant projects. Develop and mentor BD and Marketing personnel.
  • Prepare, or coordinate the preparation of, all BD and Marketing management reports.
  • Manage relationships with consultants and vendors that support Firm BD efforts.
  • Represent the Firm in a professional manner in all interactions with participants in Firm-sponsored activities or other business functions.
  • Promote a high level of activity and support throughout the Firm for business development efforts that drive revenue and growth.
  • Facilitate cross-selling initiatives to enhance the client experience and grow relationships with existing clients. Leverage referral sources and networks for potential leads for new business.

Requirements

  • A four-year degree in marketing, business, communications, or a related field OR a four-year degree in an unrelated field in conjunction with relevant work experience.
  • Ten+ years of experience in BD, marketing, or communications/journalism with three years in a managerial role and prior experience in a professional services setting.
  • Superior oral and written communication skills, including the ability to edit written work for content, style, and consistency.
  • Ability to work independently.
  • Superior interpersonal skills and a professional demeanor.
  • Strong computer skills (including Microsoft 365 Suite) and the ability to learn and recommend new technologies.
  • Ability to manage and prioritize multiple projects and complete them on time.
  • Ability to work when necessary and travel occasionally to perform the essential duties of the position.
  • Ability to adhere to all general office rules and procedures.
Bodman PLC logo

Bodman PLC

Bodman PLC is one of the Midwest's leading business law firms with more than 170 lawyers. We have a diverse client base that includes individuals and businesses in a variety of industries, with an emphasis on financial services, automotive, real estate and construction, technology, manufacturing, health care, and other sectors.

Founded in 1929
Detroit, Michigan, USA
363 employees (7 in marketing)

Marketing Team

Marketing Team Size
6 (2% of company)
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
6.4K
Traffic Source Mix
Search
36.1%
Direct
50.6%
Referral
4.6%
Social
7.9%
Paid
0.7%

Headcount Trend

Current headcount: ~363
Bodman PLC logo

Director of Business Development and Marketing

Bodman PLC · Detroit, MI · Hybrid