Responsibilities

• Lead the development and execution of integrated, high-impact brand strategies and creative campaigns to ensure Wyoming connects with the target audience and resonates as a tourism destination.
• Translate global travel trends, macroeconomic shifts, and competitive intelligence into forward-looking strategies that expand Wyoming's visitor economy, while leading scenario planning and risk assessment across a 3- to 5-year planning horizon.
• Champion the responsible evaluation and deployment of artificial intelligence, automation, emerging technologies, and advanced analytics to improve marketing effectiveness, audience personalization, productivity, and organizational decision-making while maintaining appropriate standards for brand integrity and data privacy.
• Monitor and analyze brand performance metrics, such as brand awareness, perception, and loyalty, and make recommendations to optimize brand performance.
• Integrate research, economic impact, visitor behavior, attribution, conversion, resident sentiment and other performance data into strategic decision-making. Establish meaningful measures of effectiveness and clearly communicate ROI and organizational performance to leadership, policymakers and stakeholders.
• Build and direct collaborative, strategic relationships with partners and stakeholders. Clearly articulate organizational strategy, marketing investment, performance and economic impact and demonstrate the political and organizational acumen necessary to operate successfully in a public-sector environment.
• Lead, coach, and empower a high-performing Brand Studio by setting clear performance targets, providing training and development opportunities, and aligning team goals with organizational strategy.
• The Director of Brand Strategy oversees the entire Brand Studio team and directly manages the Brand Integrations and Communications Sr. Managers and Brand Studio Sr. Coordinator. Responsible for leading with agile performance principles.

Requirements

• Education and or/training equivalent to a Bachelor’s degree in marketing, public relations or a related field plus at least seven (7) years of professional experience developing tourism related initiatives.
• Excellent interpersonal skills.
• People development and influencing skills; able to build and lead strong teams.
• Experience leading large and complex initiatives.
• Excellent public presentation and interaction skills.