Responsibilities

• Develop and evolve The Tox’s overall brand strategy, positioning, messaging, and long-term strategic direction.
• Partner closely with the CEO and executive leadership to translate brand vision and business priorities into actionable strategies and initiatives.
• Lead strategic brand initiatives from concept through implementation, establishing clear objectives, priorities, timelines, ownership, and measurable outcomes.
• Identify opportunities to strengthen brand awareness, market positioning, consumer engagement, loyalty, and long-term growth.
• Evaluate and continuously strengthen the complete brand experience across digital, social, studio, service, franchise, partnership, and consumer touchpoints.
• Analyze consumer behavior, cultural shifts, competitive activity, and wellness and beauty trends to identify emerging opportunities and inform strategic decisions.
• Collaborate cross-functionally to ensure alignment and execution around key brand priorities throughout the organization.
• Guide brand strategy surrounding new services, products, campaigns, partnerships, collaborations, events, and other growth initiatives.
• Help ensure continued franchise growth strengthens the integrity, positioning, and consistency of The Tox brand across markets.
• Identify gaps and opportunities within the brand and client experience and develop actionable strategies to address them.

Requirements

• 5+ years of experience in brand strategy, brand management, strategic marketing, consumer strategy, or a related field preferred.
• Demonstrated experience developing and executing brand strategies, positioning, and long-term strategic initiatives.
• Strong understanding of market research, consumer behavior, competitive intelligence, and cultural trends.
• Experience managing and evolving brands across digital, social, in-person, and customer-facing touchpoints.
• Proven ability to translate high-level vision and ideas into structured, actionable strategies and measurable initiatives.
• Experience leading complex, cross-functional projects and driving initiatives from concept through execution.
• Experience within wellness, beauty, lifestyle, hospitality, retail, franchising, or another consumer-facing industry is strongly preferred.
• Exceptional communication, storytelling, presentation, and executive communication skills.
• Strong strategic judgment with the ability to balance creative thinking with commercial and operational considerations.
• Highly organized, proactive, resourceful, and comfortable operating independently in a fast-paced, growth-oriented environment.