Responsibilities

• Brand strategy and narrative — defining and evolving the argument for why voice is becoming the preferred interface, Deepgram’s role in a voice-first future, and why it matters now.
• Company and product positioning — building a cohesive positioning strategy that connects the company story to individual products so every expression of the brand strengthens the whole.
• Category-defining language — translating Deepgram’s technical differentiation and category leadership into clear, memorable language people repeat when we’re not in the room.
• Brand architecture — defining how the portfolio is organized, what constitutes a platform, product, or feature, and how each offering relates to the others.
• Naming — leading naming initiatives end to end, from strategy and generation through evaluation, stakeholder alignment, and legal clearance.
• Verbal identity — establishing Deepgram’s voice, tone, lexicon, and language principles, then building practical guidelines that make the system usable across the company.
• High-impact writing — personally writing and shaping the work that matters most, including manifestos, launch narratives, hero pages, keynotes, and other flagship brand moments.
• Executive narratives — partnering closely with founders and senior leaders to shape the arguments Deepgram makes in public and how those ideas are communicated.
• Thought leadership and content strategy — defining what Deepgram publishes, where it appears, who it serves, and how it advances the company narrative.
• Writing team leadership — building, mentoring, and growing a high-performing team of writers.

Requirements

• 10+ years of experience across writing, narrative development, and brand strategy, including at least four years leading people and creative work
• Exceptional writing ability across formats, from strategic keynotes and manifestos to headlines, product copy, and button labels
• A portfolio demonstrating brand narrative, positioning, naming, and brand architecture work that shipped
• Direct experience building portfolio and naming systems, not simply contributing to them
• A strong creative leader who gets energy from developing writers and raising the quality of a team’s work while remaining an exceptional individual craftsperson
• Technical fluency and genuine curiosity—you can work with engineers, understand what they built and why it matters, and translate that complexity into something people want to read
• Experience working in an in-house or agency studio model where writers and designers develop ideas together at speed
• Executive presence and experience shaping what founders and senior leaders say—and how they say it
• Strong cross-functional communication skills and the ability to earn support for an idea from writers, engineers, marketers, and executives
• Excellent creative judgment, with the taste and conviction to articulate why an idea or piece of work is or isn’t working

Preferred

• Experience branding technical, developer-focused, or AI products and making complex technology feel clear and human
• Experience leading external brand or creative agencies through naming, positioning, or narrative engagements
• A background in speechwriting, editorial, journalism, or another discipline grounded in rigorous storytelling
• It Would Be Nice If You Had