Director, Brand Strategy Integration

New York City, NY (On-site)

$136K/yr – $227K/yrDirector/Executive10+ years expFull time

Posted 3 days ago

Job Summary

Own the end-to-end campaign briefing process, turning strategy into clear, executable briefs and driving cross-functional alignment, timelines, and agency partnerships across multi-workstream campaigns.

  • Own briefing standards across the team and translate strategy into actionable briefs
  • Lead agency relationships and ensure performance, responsiveness, and output quality
  • Manage SOWs, project scopes, and budget allocations across partners

Job Description

Responsibilities

  • Lead the development of campaign creative briefs for all seasonal tentpoles, brand moments, and merchandise initiatives
  • Own briefing standards across the team, ensuring strategic clarity, brand voice alignment, and executional specificity in every brief
  • Translate upstream strategy and merchant direction into agency and internal creative team-ready briefs that minimize ambiguity and accelerate production
  • Partner with brand strategy, marketing strategy, merchant, and channel leads to ensure briefs reflect cross-functional alignment before agency/internal handoff
  • Serve as the day-to-day lead for all agency partner relationships, managing performance, responsiveness, and output quality
  • Consolidate feedback across internal stakeholders and deliver clear, actionable direction to agencies at each revision stage
  • Drive discipline around timelines, deliverables, and revision cycles — keeping production on track across complex, multi-workstream campaigns
  • Develop and manage SOWs, project scopes, and budget allocations across agency partners
  • Partner with procurement and finance on agency onboarding, contract management, and budget management
  • Own brand guidelines stewardship for the integrated marketing team — maintaining, communicating, and enforcing standards across internal teams and agency partners

Requirements

  • - 10+ years of experience in integrated marketing, brand management, or creative operations, with significant time spent at a major retailer, brand, or agency
  • - Proven track record managing complex, multi-channel campaigns from brief through delivery
  • - Deep experience leading agency relationships — creative, production, and/or media — with a strong command of SOW management and scope governance
  • - Exceptional brief-writing skills with a demonstrated ability to translate ambiguous strategic direction into clear, actionable creative direction
  • - Strong cross-functional collaborator with the credibility and communication skills to align senior stakeholders across merchant, marketing, and digital teams
  • - Detail-oriented operator who can manage multiple workstreams simultaneously without losing sight of quality or brand standards
  • - Experience in retail, fashion, or lifestyle brands strongly preferred

Benefits

  • Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.
  • Some additional benefits we offer include:
  • Merchandise discounts
  • Performance-based incentives
  • Annual merit review
  • Employee Assistance Program with mental health counseling and legal/financial advice
  • Tuition reimbursement
  • Access the full menu of benefits offerings here .
Macy's logo

Macy's

3.3 Glassdoor

Bloomingdale’s is America’s only nationwide, full-line, upscale department store. A division of Macy’s Inc., it currently operates 32 Bloomingdale's stores, 21 Bloomingdale's The Outlet stores, and four Bloomie's stores in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Virginia, and Washington. In addition, Bloomingdale's has an international presence with a location in Dubai and Kuwait. We are currently looking for leaders who will help shape our future. At Bloomingdale’s, we seek talented creative people with a passion and entrepreneurial spirit who enjoy the fast paced, exciting world of retail. Having a strong interest in fashion as well as being a natural collaborator helps! In short, we want people with a desire to grow professionally as well as personally because at Bloomingdale’s we provide the tools for both.When you join the Bloomingdale’s family, you are now part of an organization deeply committed to giving back to the communities near and afar. Through strategic philanthropic marketing campaigns or local grass roots efforts, Bloomingdale’s is committed to making a difference.Although Bloomingdale’s is part of a Fortune 100 Corporation, we hold true to the family values of our founding brothers, Joseph and Lyman Bloomingdale. As large as we may become, we will remain intimate and operate Bloomingdale’s with the utmost integrity like a family run business.At Bloomingdale’s, we will always have passion for the business and compassion for each other.

New York, New York, USA
7.5K employees (1,121 in marketing)
50% recommend to a friend
62% CEO approval

Salaries

Posted range

$136K/yr – $227K/yr

Taken straight from the job posting.

See all Macy's salaries

Marketing Team

Marketing Team Size
612 (8% of company)
Marketing Roles Posted (Last 30 Days)
15

Traffic Signals

Monthly Visitors
18.8M
Monthly Google Ads Budget
$1.8M
Traffic Source Mix
Search
28.3%
Direct
64.3%
Referral
4.7%
Social
1.3%
Paid
1.1%

Headcount Trend

Current headcount: ~7.5K

Recent News

Macy's logo

Director, Brand Strategy Integration

Macy's · New York City, NY · On-site