Director, Brand Strategy

Responsibilities

• Leverage a deep understanding of brand marketing to collaborate on the successful building of effective, innovative brand strategies across multiple channels
• Initiate brand strategy discussions and subsequent market research initiatives to identify market needs and create and exploit brand opportunities
• A strong passion for people and the desire to uncover key customer/market insights as the basis for strategies and communication, which change perceptions and influence behavior to create a competitive advantage
• The ability (and desire) to think big across a wide range of strategic opportunities, from launch planning to the evolution of long-standing platforms
• Collaborate with multidisciplinary team members in the development and presentation of integrated, innovative, strategic marketing solutions
• Create dynamic and compelling presentations that deliver new thinking, bring audiences along for your ride, and create “yes, and” moments
• Ability to produce clear and concise written documents (proposals, strategic rationales, point-of-view statements, case studies, discussion guides, etc)
• Follow trends and innovations to impact integrated communication strategies (eg, media, digital, research, etc) in relation to category, customer, competitor, and brand health dynamics
• Partner with other strategic disciplines on projects or assignments as appropriate
• Take on increasing levels of responsibility as it relates to business development

Requirements

• Bachelor’s degree required. Graduate degree preferred in behavioral sciences, business marketing, and/or advertising
• Must have 7+ years of brand strategy experience, delivering custom marketing solutions within a digital marketing, consulting, and/or advertising agency environment
• Experience in the pharmaceutical and/or medical/healthcare industry is a plus
• Must be able to travel to clients in NJ
• Entrepreneurial “can do” attitude and a relentless passion for collaboration and innovation
• Demonstrated expertise for uncovering insights and leveraging them to achieve marketing objectives
• The ability to translate clients’ goals and objectives into actionable and measurable marketing recommendations
• Knowledge of marketing/advertising mix (interactive, sales support, traditional, broadcast, experiential, events, etc)