Director, Brand Strategy

Responsibilities

• BritBox Brand Fundamentals
• Own the definition and overall stewardship of the brand.
• Ensure the brand positioning remains relevant, substantiated and understood.
• Maintain all foundational brand documents and oversee brand templates, including briefs, decks and boilerplates. Run briefings and onboarding sessions, including Brand 101s for new joiners.
• Partner with the copy team on key brand lines and expressions, including the proposition, copy and tagline for BritBox Premier.
• Own the strategic development and maintenance of the visual identity. Understand the ecosystem and maintain brand consistency across user journeys and internal touchpoints.
• Maintain a baseline understanding of the commercial context and marketing performance so brand decisions remain commercially informed.
• Insights Expertise and Accountability
• Regularly partner with Insights on brand tracking and act as the go-to person for brand KPIs and key metrics across sources. Provide regular, reliable updates on brand metrics and proactively incorporate brand insights into every brief.
• Own the consumer profile and refine the definition of our target prospect audience. Maintain a deep and regularly refreshed understanding of the Well-Watched.