Director Brand Marketing TFC at Freeman Company | Dallas, TX

Freeman Company

Director Brand Marketing TFC

Dallas, TX (Hybrid)

Salary Not AvailableSenior Level10+ years expFull time

Posted 5 months ago

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Job Summary

Drive the TFC brand strategy and integrated marketing, leading a high-performing team to strengthen brand positioning and growth across channels.

Must-have: 10+ years of brand marketing experience with proven outcomes
Standout: Cross-functional leadership and agency/vendor management to deliver cohesive storytelling

Job Description

Responsibilities

Develop and execute a comprehensive brand marketing strategy that strengthens awareness, engagement and market distinction of the TFC parent company, particularly with distinction from the Freeman line of business
Lead brand positioning, messaging and visual identity integration across all internal and external channels
Oversee integrated marketing strategies from concept to executing that reinforce the TFC brand positioning, ensuring alignment with overall business and growth objectives
Partner with creative, content, Events, social and PR teams to deliver cohesive storytelling that resonates with industry audiences
Use consumer insights, market research and performance analytics to inform strategy and optimize campaigns, as well as to establish benchmarks for growth
Lead agency relationships as needed as well as vendor partnerships
Inspire, coach and develop a high performing team
Monitor trends and competitive activity to identity new opportunities for growth or enhancements to overall parent company narrativ

Requirements

Bachelor’s degree from a 4 year accredited college or university with a concentration in Marketing, Communications, Business or a related field is required
10+ year’s experience in brand marketing, integrated marketing, or related disciplines
Experience leading high performing teams or peers
Proven success in developing and executing brand strategies that drive measurable business outcomes
Strong background in creative direction, campaign management and storytelling
Proficiency in using marketing analytics, research and data to inform strategic decisions
Experience managing budgets as well as agency or vendor partners
Ability to effectively collaborate cross-functionally to drive results
Excellent communication skills with demonstrated ability to communicate to and influence executive stakeholders
Ability to thrive in a fast-paced, dynamic environment while balancing strategic priorities

Benefits

Medical, Dental, Vision Insurance
Tuition Reimbursement
Paid Parental Leave
Life, Accident and Disability
Retirement with Company Match
Paid Time Off

Freeman Company

4.1 Glassdoor

Freeman is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry’s largest network of experts, Freeman’s insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 96-year legacy in event management as well as new technologies to deliver moments that matter.

Founded in 1927

Dallas, Texas, USA

6.3K employees (1,023 in marketing)

www.freeman.com

78% recommend to a friend

85% CEO approval