Responsibilities

• Lead brand strategy and develop integrated campaigns that build awareness, equity, and engagement and drive conversion through the funnel across channels.
• Oversee content and creative asset development, ensuring alignment with brand voice, business goals, and retail needs.
• Translate strategy into clear briefs and drive execution in partnership with internal teams and agencies.
• Manage paid media and marketing plans to ensure delivery of brand KPIs.
• Partner with the VP of Marketing to shape long-term portfolio strategy and identify priorities and white space.
• Translate insights and trends into a high-performing product portfolio in collaboration with R&D and other key partners.
• Own go-to-market planning and commercialization for all new launches.
• Collaborate with Sales and Growth Marketing to ensure programs drive conversion and align with channel objectives.
• Track and analyze results to inform optimizations and future planning.
• Support promotional strategies across DTC, retail, and Amazon.

Requirements

• Bachelor’s degree required
• 10 + years of brand marketing experience in beauty ; skincare preferred, ideally in the premium space.
• Proven success leading campaigns, launches, and promotions that drive both brand equity and business results.
• Strong analytical and financial skills; comfortable owning budgets and performance metrics.
• Experience developing plans end-to-end — from strategy through creative execution.
• Demonstrated ability to lead and develop high-performing teams.

Benefits

• rich benefit plans, tuition reimbursement, a flexible workplace, and perks.