Responsibilities

• Lead the strategy and implementation of MedTech value proposition and messaging
• Lead the brand architecture and visual system approach for MedTech and its application
• Design/develop standards to ensure governance adherence MedTech
• Lead naming, identity, and design solution sessions with marketing teams and other internal stakeholders to address brand operations challenges.
• Collaborate with cross-functional teams to ensure brand consistency across all marketing materials, including digital, print, and social media, during and after the transition period
• Lead the brand implementation strategy
• Develop and monitor key performance indicators (KPIs) to measure the success of MedTech brand transition and brand equity efforts
• Analyze market trends and brand insights to identify opportunities for brand growth to support the Masterbrand ambition.
• Translate Brand Expression for key partnerships and activations, including asset and guideline creation, management, and governance
• Manage the relationship between tax, legal, and regulatory stakeholders into our process for centralizing brand approval requests

Requirements

• Brand Marketing

Benefits

• Vacation –120 hours per calendar year
• Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
• Holiday pay, including Floating Holidays –13 days per calendar year
• Work, Personal and Family Time - up to 40 hours per calendar year
• Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
• Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
• Caregiver Leave – 80 hours in a 52-week rolling period10 days
• Volunteer Leave – 32 hours per calendar year
• Military Spouse Time-Off – 80 hours per calendar year