Director, Brand Marketing and Operations
Praxis
New York City, NY (Remote)
$120K/yr - $155K/yrIn-houseFull-timeDirector/executive
6 hrs ago
Director, Brand Marketing
Waltham, MA (On-site)
$215K/yr – $235K/yrDirector/Executive7+ years expFull time
Posted 4 hrs ago
Job Summary
Own the development and execution of a differentiated HCP marketing strategy and omnichannel plan, collaborating across functions to drive insights, campaigns, and ROI.
- Own brand positioning and strategic choices
- Lead cross-functional HCP marketing execution and analytics
Job Description
Responsibilities
- Develop a compelling and differentiated positioning and clear strategic choices for the brand, grounded in deep customer insights and analytics.
- Lead the development and execution of HCP marketing plans informed by customer and market insights.
- Design the total HCP omnichannel ecosystem (personal and non-personal) and work with internal and external stakeholders to build and implement (CRM)
- Develop strong partnership with Sales Leadership, spending time in the field to understand customer insights and what is needed to support the personal channel in the achievement of business objectives. Obtain early input and ongoing feedback on messaging and tactics.
- Partner with Medical team to identify unmet data needs; develop plan to ensure thoughtful data/messaging flow for life cycle management; strive for strategic alignment.
- Partner with Commercial Operations/Analytics to finalize targeting, deployment needs, validate insights, optimize marketing mix and monitor performance and ROI of tactics
- Ensure execution of plans and deliverables through stages of strategic planning, content development, promotional/medical/legal/regulatory review, production, deployment, measurement, and optimization to meet objectives on time and on budget
- Bring an innovative, entrepreneurial attitude and combine out-of-the box ideas with established marketing tactics to identify efficient and appropriate channels for engaging with HCPs audiences on branded messaging in a dynamic environment (including post-COVID landscape)
- Effectively collaborate with creative agency partners, market research vendors, and members of the Medical Legal Review Team to execute plans and tactics effectively, on time and on budget; communicate the strategic direction for the brand and hold partners accountable for success metrics
- A pivotal member of the Commercial and Product Strategy Teams
Requirements
- Bachelor’s Degree required, preferably in the fields of Marketing, Business or a life-science related discipline
- 7 plus years of experience in pharmaceutical/biotechnology commercial roles, with 3 plus years of experience successfully executing HCP-focused marketing campaigns
Preferred
- Branded antibiotic or cardiovascular experience is preferred
- Prior experience in Field Sales or Sales Training would be a plus
Salaries
Posted range
$215K/yr – $235K/yr
Taken straight from the job posting.
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
