许昌龙祁电子商务有限公司

Director of Brand Marketing

Los Angeles, CA (Hybrid)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own brand leadership and cross-functional marketing for a LA-based team to build Unice Hair brand equity.

  • Own brand strategy, positioning, and campaigns to grow the brand.
  • Must-have: 5+ years in brand marketing with proven branding and ROI experience.
  • Standout: LA-based leadership and collaboration to align marketing with business goals.

Job Description

Responsibilities

  • Develop and implement comprehensive brand strategies aligned with company goals.
  • Lead brand positioning and upgrade projects to enhance market presence.
  • Plan, execute, and measure the effectiveness of marketing campaigns across multiple channels.
  • Manage marketing budgets to optimize spend and maximize ROI.
  • Lead and mentor a marketing team based in Los Angeles.
  • Collaborate cross-functionally to ensure marketing efforts align with overall business strategy.

Requirements

  • U.S. work authorization (Green Card, citizenship, or valid work visa).
  • 5+ years of brand marketing or brand management experience.
  • Proven experience in brand positioning and brand upgrade projects.
  • Strong leadership and team management skills.
  • Experience managing marketing budgets and measuring campaign ROI.
  • Excellent communication and strategic thinking skills.

Preferred

  • Experience in the wig or hair extension industry, particularly with brands like Unice Hair, is highly preferred.
  • Experience in beauty or related product categories.
  • Bilingual English/Chinese is a plus.

Benefits

  • Medical insurance coverage starting immediately upon hire
  • Eligibility for 401(k) retirement plan after one year of employment
  • 401(k) 5% Match
  • Dental insurance
  • Gym membership
  • Health insurance
  • Paid time off
  • Vision insurance