Director - Brand Management - Spirits at GALLO | Dallas, TX | $188K/yr – $313K/yr

GALLO

Director - Brand Management - Spirits

Dallas, TX (Hybrid)

$188K/yr – $313K/yrDirector/ExecutiveFull time

Posted 3 months ago

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Job Summary

Drive strategic, multi-year marketing leadership for a complex spirits brand portfolio with P&L ownership and cross-functional execution.

Must-have: Master’s or Bachelor’s with extensive marketing/spirits experience and increasing responsibility.
Standout: P&L management, large A&P budgets, and global/cross-functional influence.

Job Description

Responsibilities

Join Gallo to lead the strategy and execution of marketing for a complex brand or portfolio, setting the vision, goals, and three-year plan that drive P&L performance.
You will partner with BU leadership and cross-functional teams to translate Brand Strategic Positioning (BSP) and OGSM into channel strategies, pricing decisions, and measurable KPIs, while adapting plans to market dynamics and competitive conditions.
You will own channel and portfolio trade-offs, optimize investment across the marketing mix, and champion innovation that grows consumer preference across retail and on-premise.
Building dashboards and business cases, you’ll present BSPs for senior approval, ensure budgets and contracts align with objectives, and act as a guardian of brand standards in market-facing teams and agency partners.
Continuously evaluating Six Standards and go-to-market approaches, you’ll identify white spaces, recommend portfolio role changes, and actively manage self-cannibalization when it benefits long-term value.
As a leader and coach, you’ll develop teams to think strategically and act Agile, teach channel expertise, guide creative platforms, and embed consumer empathy by spending time with customers and sales.
You’ll mentor colleagues to elevate briefs, align stakeholders, and drive execution that balances short-term results with a 3–10 year brand vision.

GALLO

We're proud to be home to the top wine and spirits brands in the U.S., including High Noon and Barefoot Wine. We serve as the official wine and vodka sponsors for the NFL, NHL, UFC, and PGA of America. Our commitment to our people, products, and customers is unwavering and evident in everything we do.Gallo Careers | Our Brands. Your Future.

Founded in 1933

Modesto, California, USA

5.4K employees (494 in marketing)

www.gallocareers.com