Director of Brand Management

Responsibilities

• Own the long-term brand vision and strategy across GT's full brand portfolio, ensuring every brand plays a clear, differentiated role in driving the business forward.
• Build and execute brand growth plans across the portfolio, translating strategy into clear action for each brand.
• Lead Annual Operating Plan (AOP) development and execution across all brands, from goal-setting through delivery against volume, revenue, and profit targets.
• Drive business growth through effective planning, prioritization, and execution across the portfolio.
• Lead, coach, and develop a team of Brand Managers, building a high-performing brand organization and creating clear paths for their growth.
• Own portfolio-level P&L, balancing investment across brands to drive profitable growth for the business as a whole.
• Act as a visible, influential leader with senior cross-functional partners (Sales, Finance, Supply Chain, Insights, Operations) as well as external partners (agencies, retail partners).
• Ensure alignment and accountability across the brand team, and set the standard for brand execution across the portfolio.
• Champion collaboration across brands to identify synergies, share best practices, and improve marketing effectiveness portfolio-wide.
• Represent brand marketing at the leadership level, reporting results, risks, and recommendations to senior leadership and the CMO.

Requirements

• 8-10+ years of experience in brand management or marketing within CPG, including experience overseeing a multi-brand portfolio or a significant business unit.
• Brand leadership experience gained at a larger, structured CPG organization is strongly preferred.
• Experience owning full P&L responsibility across a portfolio of brands, not just a single brand.
• Strong data analysis skills, with comfort working in syndicated data platforms (e.g., IRI/Circana, SPINS, or Nielsen/NIQ) to make portfolio-level decisions.
• Proven track record of building senior-level cross-functional relationships and driving alignment across Marketing, Sales, Finance, Supply Chain, and Operations.
• Experience managing budgets across multiple brands, with a solid understanding of ROI and investment tradeoffs at the portfolio level.
• Working familiarity with digital marketing and e-commerce fundamentals (e.g., retail media, digital shelf, paid social) is a plus.
• Education: Bachelor's degree in Marketing, Business, or a related field (required); MBA preferred.
• Advanced Microsoft PowerPoint and Excel skills.

Benefits

• Health Insurance: Medical, Dental, Vision
• 401K with Matching
• Discounts on the amazing GT’s product line
• Corporate Discounts with our partners thru LifeMart (concert & sporting event tickets, cell phone service, gifts, restaurants, hotels, childcare, and more!)
• Others: food trucks every weekday, and quarterly employee appreciation events