Director, Brand & Content Marketing

Responsibilities

• Content strategy and creation
• Build and run the content strategy for our wellbeing and health platform story, tied to the 2027 go-to-market priorities
• Personally write and edit high-visibility pieces: executive thought leadership, bylines, key narratives, web and campaign copy
• Build editorial calendars and a repeatable content engine that serves sales, marketing, and product
• Turn complex health and benefits topics into clear, useful content for HR leaders, benefits buyers, brokers, and consultants
• Brand and social leadership
• Manage the brand manager and social media manager, setting priorities, giving real feedback, and developing their skills
• Keep voice, tone, and visual identity consistent across every channel and partner
• Shape an organic social presence that supports pipeline and executive visibility
• Product marketing partnership and message continuity

Requirements

• 10+ years in marketing communications, content, or brand, with at least 3 leading people
• A strong writing portfolio. We will ask to see your work, and we'll want to know which parts are yours
• Experience building content strategy that connected to business results, not just output
• A record of working closely with product marketing to keep brand and product messaging aligned across the funnel
• Comfort being both strategist and doer, and experience managing agencies without micromanaging them
• Clear judgment on messaging, tone, and when something isn't ready
• Skill working across marketing, sales, and product teams in a fast-moving environment
• Bachelor's degree in communications, marketing, journalism, or a related field, or equivalent experience
• Physical Requirements: Must be able to remain in a stationary position 50% of the time. The person in this job needs to occasionally move inside the office to access office machinery, filing cabinets, and meeting facilities. Constantly operates a computer and other office productivity machinery, such as copy machine, computer printer, calculator, etc.

Preferred

• Experience in health tech, benefits, wellbeing, or health plan marketing
• Background in B2B SaaS or platform launches
• Familiarity with analyst relations and trade media
• Experience with an AI-assisted content workflow

Benefits

• Competitive base salary and benefits effective day one
• Comprehensive medical and dental through our own health solutions (yes, we use what we build)
• Unlimited PTO—rest and recharge time is non-negotiable
• Mental health support, retirement planning, and financial protection
• Professional development with clear career progression and learning budgets
• Mission-driven culture where diverse perspectives drive real impact on people's health