Responsibilities

• Own Bloom’s brand and narrative across external and internal communications
• Ensure consistency, credibility, and a clear “Bloom voice” grounded in outcomes and evidence
• Translate complex clinical, operational, and outcomes data into human, compelling stories
• Lead content across website, partner materials, internal storytelling, and thought leadership
• Leverage AI tools to enhance the efficiency, quality, and scalability of content production
• Develop and refine clear, differentiated value proposition messaging across key constituents, including payors, congregate care partners, patients, employees, and referral sources
• Ensure messaging is tailored by audience while maintaining a consistent enterprise narrative
• Translate clinical, quality, and economic outcomes into compelling, market-facing positioning
• Manage and coordinate external partners:
• Photographers / photojournalism
• Video production
• Designers, editors, publications, and PR support as needed
• Coordinate Bloom’s presence in publications, press, and earned media
• Support leadership with op-eds, interviews, profiles, and public-facing narratives
• Assist in developing messaging aligned with Bloom’s advocacy and policy priorities
• Support preparation of materials for policymakers, industry groups, and regulatory stakeholders
• Collaborate with leadership on clear articulation of positions on key healthcare issues
• Proactively manage and enhance Bloom’s reputation across stakeholders
• Monitor external perception (media, digital channels, industry sentiment)
• Partner with leadership on communications related to sensitive or high-visibility issues

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field
• 5+ years of experience in brand strategy, storytelling, and communications, with a demonstrated ability to translate complex information into clear, compelling narratives and build consistent, high-impact brand voices across diverse audiences and channels
• Healthcare experience is helpful but not required; credibility, curiosity, and storytelling discipline are essential

Preferred

• Healthcare experience is helpful but not required
• Experience coordinating external creatives and publications