Drive product marketing strategy, GTM and market storytelling for Rakuten International’s B2B SaaS portfolio.

• Own product positioning, messaging, and differentiated value propositions across our portfolio.
• Lead GTM marketing planning for launches and key product initiatives, partnering with Product, Sales, Sales Strategy/Enablement, and Marketing.
• Develop customer segmentation and ICP frameworks; refine personas, use cases, and buyer journeys.
• Drive competitive intelligence and market research to inform product strategy, pricing/packaging, and GTM priorities.
• Create and maintain core product marketing assets (pitch decks, one-pagers, solution briefs, case studies, web messaging, demos, FAQs).
• Build and execute B2B marketing strategies that drive qualified pipeline, revenue growth, and expansion.
• Drive Demand Gen through integrated campaigns across email, paid, organic, webinars/events, and partners.
• Develop ABM strategy and collaborate with Sales on target account selection, plays, and measurement.
• Work with Marketing Ops to define funnel metrics, attribution approach, and reporting that connects programs to revenue outcomes.
• Manage and mentor a team (product marketing, B2B marketing).