Director, Audience and Content Analytics

Los Angeles, CA (Hybrid)

$160K/yr – $197K/yrDirector/Executive10+ years expFull time

Posted 7 days ago

Job Summary

Own end-to-end FOX One analytics across content engagement, audience segmentation, and measurement frameworks, driving programming, promotion, and monetization decisions through data-driven insights and executive storytelling.

  • Lead cross-functional analytics on reach, engagement, and monetization
  • Coach Analytics Managers and partner with Product, Marketing, Strategy, and Data Platform teams

Job Description

Responsibilities

  • Lead analytics supporting FOX One's content engagement strategy across Fox Sports, News, Entertainment, and Local TV programming, evaluating performance and valuation using reach, engagement, retention, acquisition, and monetization metrics.
  • Assess the incremental impact of individual titles, franchises, sports events, networks, and content categories, and partner with Content Strategy teams on promotion, investment decisions, and opportunity sizing.
  • Evaluate the effectiveness of homepage placement, featured content, collections, rails, recommendations, and notifications, developing insights that improve content discovery, reduce time to view, and boost repeat engagement.
  • Build behavioral audience segments based on content preferences, viewing frequency, intensity, platform usage, and cross-network consumption, identifying high-value, emerging, lapsing, and at-risk groups.
  • Translate audience segments into actionable strategies for programming, personalization, promotion, product development, and lifecycle marketing.
  • Analyze customer journeys from discovery through sustained engagement, identifying opportunities to grow viewing frequency, minutes viewed, and content breadth across categories, platforms, devices, and cohorts.
  • Leverage third-party research tools like Nielsen and Antenna to build a clear understanding of FOX One's audience profile, including how demographic composition varies by content category, network, daypart, platform, and viewing environment.
  • Establish a comprehensive content and audience measurement framework, defining and standardizing KPIs related to reach, engagement, discovery, audience health, retention, and content value.
  • Oversee executive dashboards, recurring reporting, and strategic analyses that deliver clear recommendations and business implications, not just performance results.
  • Partner with BI Engineering and Data Platform teams to improve engagement event data quality, measurement capabilities, and audience datasets, promoting consistent metric definitions and governance.

Requirements

  • Bachelor's degree in analytics, statistics, economics, mathematics, business, media, or a related field; advanced degree preferred.
  • Typically, 10+ years experience in content or audience analytics within digital media, streaming, television, or subscription services, including experience leading and developing analytical talent.
  • Strong understanding of content performance, audience behavior, and engagement/retention measurement, with experience developing content valuation methodologies tied to business outcomes.
  • Experience with experimentation, promotional measurement, merchandising analytics, or recommendation performance.
  • Advanced SQL proficiency and experience with large, complex audience-level datasets, along with BI/visualization tools such as Tableau.
  • Familiarity with statistical analysis, audience segmentation, predictive modeling, and experimentation methodologies.
  • Strong executive communication and data-storytelling skills, with the ability to translate complex analyses into clear business recommendations.
  • Regular, on-site attendance at the workplace a minimum of 3 days per week is an essential function of the position. Selected candidate must be able to reliably meet this requirement.

Preferred

  • Experience with subscription streaming services or ad-supported streaming analytics.
  • Deep knowledge of sports and/or news content - a strong understanding of NFL and MLB audiences, viewership patterns, and programming dynamics is a big plus.
FOX Direct to Consumer logo

FOX Direct to Consumer

FOX’s Direct-to-Consumer (DTC) organization powers FOX One and the digital experiences behind FOX Sports, FOX News, FOX Entertainment, FOX Business, and FOX Weather. We build the technology that delivers the world’s most watched live events at real-time scale — the Super Bowl, elections, breaking news, and cultural moments where accuracy and immediacy matter.FOX DTC is engineered differently. Our systems are built for the volatility of live media: massive concurrency spikes, sub-second performance, and zero-failure tolerance. The foundation is modern, cloud-native, and optimized to move fast while supporting some of the largest live audiences on the internet.We’re pushing the edge of what’s possible through AI, personalization, and real-time data intelligence. From smart highlights and dynamic alerts to predictive discovery and context-aware viewing, our systems connect viewers to moments — not just content libraries.As FOX accelerates its digital transformation, DTC is redefining how audiences experience premium news, sports, and entertainment content. For builders who want their work to power live cultural moments, this is the place to do it.

6 employees (3 in marketing)

Salaries

Posted range

$160K/yr – $197K/yr

Taken straight from the job posting.

See all FOX Direct to Consumer salaries

Marketing Team

Marketing Team Size
3 (50% of company)
Median Career Experience
10 years
Median Tenure
1.1 years
Marketing Roles Posted (Last 30 Days)
13

Traffic Signals

Monthly Visitors
7.9M
Monthly Google Ads Budget
$3.5M
Traffic Source Mix
Search
31.5%
Direct
50.7%
Referral
15.8%
Social
1.2%
Paid
0.8%

Headcount Trend

Current headcount: ~8
FOX Direct to Consumer logo

Director, Audience and Content Analytics

FOX Direct to Consumer · Los Angeles, CA · Hybrid