Responsibilities

• Develop audience targeting strategies aligned to business and marketing objectives.
• Design, build, and optimize audience segments using first-party, third-party, and identity-based data.
• Drive audience activation across platforms including Google, Meta, TikTok, programmatic DSPs, CTV, retail media, and emerging channels.
• Partner closely with media, analytics, data science, product, and activation teams to improve audience performance and effectiveness.
• Optimize audience match rates, activation strategies, and cross-channel targeting approaches.
• Evaluate audience data providers, identity partners, and emerging targeting capabilities.
• Lead testing, measurement, and optimization efforts to demonstrate the impact of audience strategies.
• Serve as a trusted advisor on identity resolution, audience design, activation best practices, and measurement frameworks.

Requirements

• Deep expertise in audience targeting, segmentation, and activation.
• Strong understanding of identity resolution and audience data ecosystems.
• Hands-on experience with paid media platforms, DSPs, retail media, and programmatic activation.
• Knowledge of first-party data, third-party audiences, CRM data, and identity-based targeting.
• Experience measuring audience performance and translating insights into actionable recommendations.
• The ability to connect audience strategy with measurable business outcomes.
• A collaborative, consultative approach to partnering with cross-functional stakeholders.

Preferred

• Audience Strategy
• Data & Identity Solutions
• Programmatic Media
• Retail Media Networks
• AdTech or MarTech Organizations
• Advanced Analytics & Activation Teams
• Media Platforms or Audience Product Organizations

Benefits

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.